B2B Research Articles

Net Promoter Score

Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior shifting with the dynamics of continuously evolving markets, it’s critical that marketers are invested in brand tracking…

Market Segmentation Fuels Your Business Strategy

International trade happens in an instant with a tap of the glass on a smartphone screen. Someone can live in San Diego and have a business that primarily serves people on the East Coast. In a world where the potential target market for a product or service is the entire world, how does one get the most out of their marketing efforts? Learn more about: Market segmentation… 

Concept Testing Methods for Market Research

Concept testing provides valuable insights into market readiness and consumer behaviorInside this Article... Introduction What is Concept Testing Methods of Concept Testing Creating Concept Tests You might also like...American academic, Harvard...

Rockstar Research Reports for Market Surveys

Research Report Tools that Represent Results from Your Market Survey  The upward spiraling development in market trends that seems to change the entrepreneurial landscape overnight has enhanced the gambit of opportunities available to modern...