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Customer Retention and Metrics You Should Track

Mar 26, 2021 | Education, Methodology, Quantitative, Research, Survey Design, Techniques, Tracking Research

The Quest for Improved Customer ExperienceIn this Article... Introduction What is customer...

10 Business Uses for Conjoint Analysis

Feb 25, 2021 | Education, Methodology, Quantitative, Research, Survey Design, Techniques

Try conjoint analysis to optimize product offerings and gain market advantages over the...

The Guttman Scale: Definition and Basics

Feb 25, 2021 | Education, Methodology, Quantitative, Research, Survey Design, Techniques

The Guttman scale is a unidimensional scaling technique used in surveys In this Article......

Likert Scales in Market Research

Dec 5, 2020 | Education, Methodology, Research, Survey Design, Techniques

Likert Scales make it easy to introduce precision measurement into your survey resultsIn this...

Market Segmentation Fuels Your Business Strategy

Nov 8, 2020 | B2B Research, Education, Marketing, Research, Strategy, Techniques

Market segmentation guide to accelerating your business growth in the year aheadIn this Article......

Concept Testing Methods for Market Research

Oct 31, 2020 | B2B Panel, B2B Research, Consumer Panel, Education, Marketing, Research, Sampling, Techniques

Concept testing provides valuable insights into market readiness and consumer behaviorInside this...

Conceptualizing Quota Sampling in Market Research

Oct 3, 2020 | B2B Panel, B2B Research, Consumer Panel, Education, Marketing, Research, Sampling, Techniques

Quota sampling makes market research convenient by allowing you to reach targets easilyIn the...

Qualitative Data Analysis and its Value for Businesses

Sep 29, 2020 | Education, Methodology, Research, Strategy, Techniques, Uncategorized

Qualitative data analysis is the way to answer many questions surveys which can't be solved by...

How a Market Analysis Guides Your Market Research

Sep 27, 2020 | Education, Marketing, Methodology, Research, Strategy, Techniques

Use a Market Analysis to Develop Your Business Insights ProgramIntroduction to Market Analysis...

Understanding Quantitative Data Analysis

Aug 28, 2020 | Consumer Panel, Education, Methodology, Research, Sampling, Survey Design, Techniques

A Guide to Navigating Numbers and the Realities they Represent Data drives the world. From...

Survey Questions for Online Research Success

Jun 25, 2020 | B2B Research, Consumer Panel, Editorial, Education, Research, Sampling, Techniques

These survey questions examples are perfect choices for making your next online survey really...

Message to our OvationMR Global Community Regarding COVID-19

Mar 13, 2020 | B2B Panel, Consumer Panel, Editorial, Education, Human Resources, Marketing, Sampling

Colleagues, Family, Friends: I wrote this original letter back in March 2019 as the...

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