Likert Scales make it easy to introduce precision measurement into your survey results  Market research relies on capturing and understanding attributes for human attitudes and opinions to infer conclusions that facilitate critical decisions....

Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model   Discrete Choice Modeling or Discrete Choice Experiment is a research method and statistical technique used by researchers and marketers...

Market segmentation guide to accelerating your business growth in the year ahead  Not so long ago, our prospects for doing business were mostly limited to those within reasonable proximity to our geographic area. The law of the land was "small...

Concept testing provides valuable insights into market readiness and consumer behavior American academic, Harvard Business School professor and recognized business consultant Clayton Christensen noted that 30,000 products are launched into the market...