Strategy Articles

Qualitative data analysis is the way to answer many questions surveys which can't be solved by surveys alone   We often find our TVs blaring with musical advertisements released by soft drink companies. In these magical marketing campaigns,...

Use a Market Analysis to Develop Your Business Insights Program  Like most entrepreneurs starting out and established businesses whether small or large, you are probably looking to obtain or keep a competitive with potential buyers among the...

In early 2018, the American beauty empire Tarte released its new line of makeup foundations. With 15 brand-new cosmetic products on offer, the company should have had ample reason to celebrate. After all, the hype around the launch in question had...

  A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. The time and effort taken to identify and learn about a market will pay dividends when it comes to making real...