Strategy Articles

Customer Journey Mapping for Market Researchers

Today, every aspect of digital marketing and the all-embracing marketing umbrella is led by those on the other end of these interactions – the customers. Instead of asking how you can get the customer to do what the marketers intend, the question focuses on eliciting solutions for helping the customer achieve their goals while fulfilling yours…

discrete choice model

Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model   Discrete Choice Modeling or Discrete Choice Experiment is a research method and statistical technique used by researchers and marketers...

Market Segmentation

Market segmentation guide to accelerating your business growth in the year aheadIn this Article... Introduction What is market segmentation? 5 types of market segmentation Key benefits Market segmentation examples Implementation considerations You...

Rockstar Research Reports for Market Surveys

Research Report Tools that Represent Results from Your Market Survey  The upward spiraling development in market trends that seems to change the entrepreneurial landscape overnight has enhanced the gambit of opportunities available to modern...
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