Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model   Discrete Choice Modeling or Discrete Choice Experiment is a research method and statistical technique used by researchers and marketers...

Market segmentation guide to accelerating your business growth in the year ahead  Not so long ago, our prospects for doing business were mostly limited to those within reasonable proximity to our geographic area. The law of the land was "small...

Research Report Tools that Represent Results from Your Market Survey  The upward spiraling development in market trends that seems to change the entrepreneurial landscape overnight has enhanced the gambit of opportunities available to modern...

Qualitative data analysis is the way to answer many questions surveys which can't be solved by surveys alone   Qualitative data analysis plays a crucial role in both the early and often later stages of market analysis. This post offers key...