Qualitative Articles

Market Research Biases and How to Remove Them

9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....

Online Focus Groups Success Guide

Qualitative research is highly effective when conducted online using a market research panel  Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that...

Understanding Target Population in Research

  Getting the target population right means a more reliable research report and this article will help you dial it in.When designing a market research study and considering goals and objectives, an early step is to determine the target...

5 Ways to Save on your next Online Research Project

  Whether you are thrifty or extravagant by nature, you’re probably looking to save on your next online research project. And not only money but also things like time and stress when it comes to executing the project. Online market research tools make it easier...

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OvationMR Market Research

     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006