Discover why qualitative research is such an important part of market research and how OvationMR's tool EthOS...
Research Articles
Do you have a question about any of our posts or can we answer a research question?
Why AI Tools Built by Researchers Make a Difference
Learn more about AI-powered market research tools and why tools build by researchers for researchers are...
Customer Survey Best Practices: Unlocking Insights Through Your Customer List
Learn how to leverage customer lists for market research. Explore best practices, address low response rates,...
Navigating the Survey Software Maze: A Guide to Making the Right Choice for Marketing Research
There are a number of survey software options to choose from. Learn how to make the right choice for your...
The Intersection of Architecture and Market Research: A Study of B2B and B2C Dynamics
Architects are a key demographic for market researchers. Learn how both B2B and B2C sectors can take advantage...
The Role of the Insights Industry in a Democratic Society: Ensuring Free, Fair, and Impartial Elections
The insights industry plays an important role in the electoral process across democratic societies. Learn more...
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest...
Content Creators and Social Media Influencers in the Digital Economy
What does the state of influencer marketing look like in 2024? Discover how content creators and influencers...
Qualitative Market Research: The Complete Guide
Qualitative market research helps collect key non-numerical data for analysis. Learn the qualitative research...
The Importance of Demographic Survey Questions in Surveys
Learn why a foundational component of surveys is demographic questions, which enable you to understand the...
Generative AI in Qualitative Research: How to Ramp Up Your Insights
Leveraging generative AI in qualitative research can have a number of benefits. Discover how artificial...
Understanding Incidence Rate in Market Research
Incidence rate in market research is a powerful tool, shedding light on the feasibility, costs, and approaches...
Resources
Calculators
Resources
Calculators
Visit Us:
- 101 Avenue of the Americas
- 9th Floor, Suite 908
- New York, NY 10013