Research Articles

discrete choice model

Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model   Discrete Choice Modeling or Discrete Choice Experiment is a research method and statistical technique used by researchers and marketers...

Market Segmentation

Market segmentation guide to accelerating your business growth in the year ahead  Not so long ago, our prospects for doing business were mostly limited to those within reasonable proximity to our geographic area. The law of the land was "small...

Concept Testing Methods for Market Research

Concept testing provides valuable insights into market readiness and consumer behavior American academic, Harvard Business School professor and recognized business consultant Clayton Christensen noted that 30,000 products are launched into the market...

Rockstar Research Reports for Market Surveys

Research Report Tools that Represent Results from Your Market Survey  The upward spiraling development in market trends that seems to change the entrepreneurial landscape overnight has enhanced the gambit of opportunities available to modern...
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OvationMR Market Research

     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006