Chat with us, powered by LiveChat

Why the ovation?

PANEL QUALITY

Online Panel Recruitment

l

Online Panels: Science+Craft

OvationMR Online Panels are made for today’s business decision professional. Participants are recruited from diverse sources and blended consistently to produce continuity of sampling results and provide broad representation for the markets being studied.

Our panels are curated from an invitation based recruitment method, meaning there is no self-selection into these online panels. All respondents are prequalified based on known criteria pertaining to what the online panel requirements are at any given stage.

Sources for recruitment vary and provide different audiences depending on how they are deployed, which is why we have very experienced online panel management experts who know how to perform sample blending using:

  • Online Targeted Advertising and
  • Email Campaigns & Offline Campaigns

from online sample sources like:

  • Social Media Sites
  • Publishers and Affiliate Marketers
  • Digital Market Place via Targeted Audiences
  • Reward Sites, Shoppers Communities, & Loyalty Sites.
  • Gaming Sites and Other Specialty Sites
  • Online Service Providers

From here we can start to build sample frames to match your project specifications for convenience sampling, targeted sampling, or census based sampling, almost anywhere in the world.

Online Panel Registration Process

i

Panel Members are Double Opted-In to the online panels, meaning they are asked to verify their identity by following an email click path into the online panel: Members Only Area. From this point a full registration process begins. The member provides basic information so that confirmation of their membership in the online panel can be granted. We collect the following data at this stage:

  • Name | Address | Phone
  • Occupation | Social Media Accounts | Alternate Email Accounts
  • Basic Demographics | Household Data

Participant Validation & Profiling

N

Getting to Know You

Once we have basic registration data we can immediately start the online panel member validation & verification process which depending on how a given respondent answers the Registration Form,  triggers a 10 to 24 step validation process. The Consumer Panel Only Participant steps are generally less intensive than the B2B Online Panel step process

For Consumer Online Panels we generally verify:

  • Name | Address
  • IP Geolocation
  • Basic Demos | Principal Language

We use a variety of industry standard tools to perform these checks plus we use our own proprietary tools, including red herring marker questions, which are deployed as needed.

For B2B Online Panels we have a more intensive approach which includes:

  • Name | Address
  • IP Geolocation
  • Workplace Verification | 1 Point, 2 Points, or 3 Points | Call – Social Media Verification – Workplace Email Verification
  • HR Online Video Interview App Partner Review (ITDMS)
  • Standardized Screening Questions Per Industry with Red Herring Markers
  • Performance ratings on past studies.
  • Plus More

Classification/Targeting

n

Getting to Know All About You

Having secured confidence in the relationship with the new participant we are well on our way already to  engaging them in their first survey.  Understanding more about the participant so we can offer them surveys that are both relevant and interesting is important for all parties. For example, If we know that a given respondent has ailments that are rare and is willing to discuss them that is useful to the community. If we know that they work in a profession that is shaping policy and they are influencers, this is also useful to the community.

Participant Profiling is an ongoing process which further classifies online panel participants as they mature in the community. As they continue to do more surveys we learn more about who they are and what shapes their views. Participants regularly take profiling surveys to update their profile on a variety of subject areas:

  • Household Data
  • Media & Entertainment Consumption
  • Sports & Outdoor Activity
  • Financial Investing
  • Health / Wellness
  • Fitness
  • Gaming
  • Food Dining & Cooking
  • Jobs & Careers
  • Religion & Spirituality
  • Automotive
  • Travel
  • Childcare
  • Pets
  • Technology

Panel Engagement

Online Engagement Machine

In the end people just want to feel like they are part of something that is relevant in their life and rewards them in a meaningful way. Here is the big secret: Everyone doesn’t think exactly the same way. But they have mostly the same traits. Remember a $300.00 an hour COO might not do a 12 Minute survey for $150 bucks but she might do it for 2 movie tickets for her daughter and her friend to the right movie that costs $50.00.  For her, value proposition is higher, since the value is not on her time, but rather creating an experience for the child. In another example a Corporate Landscaper might do a similar survey for 500 Points (because they like the points) and it will get them to a threshold to download the $50 Amazon Gift Card immediately. The key to incentivizing respondents to get quality data is understanding what they place value on in their day to day lives.  

Remember:

  • Create Great Online Surveys
  • Profile, Target & Match Surveys to Participants (When Possible)
  • Use Rewards Masterfully

By planning for great surveys and awesome survey participants we have created the higher quality alternative for Online Panels for You.

Online Panel Recruitment

l

Online Panels: Science+Craft

OvationMR Online Panels are made for today’s business decision professional. Participants are recruited from diverse sources and blended consistently to produce continuity of sampling results and provide broad representation for the markets being studied.

Our panels are curated from an invitation based recruitment method, meaning there is no self-selection into these online panels. All respondents are prequalified based on known criteria pertaining to what the online panel requirements are at any given stage.

Sources for recruitment vary and provide different audiences depending on how they are deployed, which is why we have very experienced online panel management experts who know how to perform sample blending using:

  • Online Targeted Advertising and
  • Email Campaigns & Offline Campaigns

from online sample sources like:

  • Social Media Sites
  • Publishers and Affiliate Marketers
  • Digital Market Place via Targeted Audiences
  • Reward Sites, Shoppers Communities, & Loyalty Sites.
  • Gaming Sites and Other Specialty Sites
  • Online Service Providers

From here we can start to build sample frames to match your project specifications for convenience sampling, targeted sampling, or census based sampling, almost anywhere in the world.

Online Panel Registration Process

i

Panel Members are Double Opted-In to the online panels, meaning they are asked to verify their identity by following an email click path into the online panel: Members Only Area. From this point a full registration process begins. The member provides basic information so that confirmation of their membership in the online panel can be granted. We collect the following data at this stage:

  • Name | Address | Phone
  • Occupation | Social Media Accounts | Alternate Email Accounts
  • Basic Demographics | Household Data

Participant Validation & Profiling

N

Getting to Know You

Once we have basic registration data we can immediately start the online panel member validation & verification process which depending on how a given respondent answers the Registration Form,  triggers a 10 to 24 step validation process. The Consumer Panel Only Participant steps are generally less intensive than the B2B Online Panel step process

For Consumer Online Panels we generally verify:

  • Name | Address
  • IP Geolocation
  • Basic Demos | Principal Language

We use a variety of industry standard tools to perform these checks plus we use our own proprietary tools, including red herring marker questions, which are deployed as needed.

For B2B Online Panels we have a more intensive approach which includes:

  • Name | Address
  • IP Geolocation
  • Workplace Verification | 1 Point, 2 Points, or 3 Points | Call – Social Media Verification – Workplace Email Verification
  • HR Online Video Interview App Partner Review (ITDMS)
  • Standardized Screening Questions Per Industry with Red Herring Markers
  • Performance ratings on past studies.
  • Plus More

Classification/Targeting

n

Getting to Know All About You

Having secured confidence in the relationship with the new participant we are well on our way already to  engaging them in their first survey.  Understanding more about the participant so we can offer them surveys that are both relevant and interesting is important for all parties. For example, If we know that a given respondent has ailments that are rare and is willing to discuss them that is useful to the community. If we know that they work in a profession that is shaping policy and they are influencers, this is also useful to the community.

Participant Profiling is an ongoing process which further classifies online panel participants as they mature in the community. As they continue to do more surveys we learn more about who they are and what shapes their views. Participants regularly take profiling surveys to update their profile on a variety of subject areas:

  • Household Data
  • Media & Entertainment Consumption
  • Sports & Outdoor Activity
  • Financial Investing
  • Health / Wellness
  • Fitness
  • Gaming
  • Food Dining & Cooking
  • Jobs & Careers
  • Religion & Spirituality
  • Automotive
  • Travel
  • Childcare
  • Pets
  • Technology

Panel Engagement

Online Engagement Machine

In the end people just want to feel like they are part of something that is relevant in their life and rewards them in a meaningful way. Here is the big secret: Everyone doesn’t think exactly the same way. But they have mostly the same traits. Remember a $300.00 an hour COO might not do a 12 Minute survey for $150 bucks but she might do it for 2 movie tickets for her daughter and her friend to the right movie that costs $50.00.  For her, value proposition is higher, since the value is not on her time, but rather creating an experience for the child. In another example a Corporate Landscaper might do a similar survey for 500 Points (because they like the points) and it will get them to a threshold to download the $50 Amazon Gift Card immediately. The key to incentivizing respondents to get quality data is understanding what they place value on in their day to day lives.  

Remember:

  • Create Great Online Surveys
  • Profile, Target & Match Surveys to Participants (When Possible)
  • Use Rewards Masterfully

By planning for great surveys and awesome survey participants we have created the higher quality alternative for Online Panels for You.

I hope you understand how important quality is in every process we undertake at OvationMR. Our Consumer Online Panels and our B2B Panels & Health Panels are all managed with the same principles. Give us a call for your next study or call us anyway.

Just to talk… 1-212-653-8750

Jim Whaley

OvationMR

I can help you walk through the cost and feasibility for any study you may have or just answer any questions you have about our panel products and services. 

We are a premier B2B and Healthcare Panel Company but people do like us for Online Consumer Studies too!

Jenn Whaley

OvationMR

Contact OvationMR

We are ready to get to work for you, by providing a project estimate/proposal, our latest Panel Book, ESOMAR28 response, or an open dialogue about your next project.

info@ovationmr.com

+1.212.653.8750

350 7th Avenue, Suite 801, New York, NY 10001 USA

M-F: 8am-5pm, S-S: Closed

Pardot iFrame Resizing