Industry Verticals for B2B Screening Panels
What kinds of industries can surveys and panel services be offered to?
If your business is looking to do market research studies with a target audience of primarily business professionals, you can define your target market by selecting an industry or set of industries first. You can use SIC codes or NAICS when targeting broadly for B2B online surveys in North America. While other regions do have their own respective catalogs, these lists may be used as a guide.
The following is a guide to typical items for providing proper targeting specifications:
- Industry coverage is broad including: Healthcare, Automotive, Tech, Financial Services, Manufacturturing, Retail, CPG, Government.
- Industry Categories: SIC CODES for a detailed taxonomy of US industry verticals and specialties. (see also NAICS CODES)
- Number of Employees: Small, Medium, Large Enterprises Business.
- Company Turnover: Small, Medium, Large Enterprises Business.
- Company Location: Local, Regional, Global
What are SIC Codes?
We use country based or international codes for industry verticals. These codes meaning Standardized Industry Codes are uniform codes that are used widely by business and financial sectors to classify customers and prospects and very helpful information to have on your research essentials list.
How do you determine company size?
Company size can be determined a number of ways. Generally it depends on revenue data but sometimes this data is not known because the company financials are not readily available.
This could be because the business is a privately held concern or the data is not reliable or easily accessable. In these situations, employee size often is an appropriate alternative indicator.
Most of the time,looking at the combination of revenue/employee size and also market share is the best way to assess the true size of a company, relative to the competitve landscape.
In a wholistic effort to create the best customer service experience when working with OvationMR online panels, market researchers and other business professionals can further refeference this document to learn about what B2B targeting is possible.
Professionals / Job Categories for B2B Screening Panels
What kinds of job categories are available for B2B research targeting?
Survey respondents are not common and particularly those who are curated to qualify for your B2B study. Among the Top 50 most common jobs when you consider the U.S market, you will see that for example:
- bartenders ranking at number fifty (50) with just over 630,000 employed as of 2018
- retail salespersons ranking number one (1) with nearly 4.5 million employed.
Both are professions or titles which you can target in your survey.
Among the Top 50 professions which you can also target from our list below, plus more jobs that did not make the Top 50.
For a complete list: Contact Us for support on any question or request you may have:
How do you know if B2B research is right for your company?
When your team designs or markets products that are primarily used by:
- tradesman or skilled workers,
- distribution or industrial workers,
- healthcare workers or,
- business and licensed professionals
then its a good bet these target audiences have insights that can help you.
B2B market research studies can help you improve upon the current version of the products or campaigns by:
- Identifying the who, what, when, where questions you are trying to solve.
- You can leverage your survey with qualitative questions to uncover some ideas on the how questions as well.
With online panel quality standards high, Ovation B2B panel recruitment and engagement methods are thorough and effective, assuring relevant and insight-rich survey data.
Title / Managerial Level / Role for B2B Screening Panels
Which titles or roles are the most popular for B2B research?
You have identified your target market by selecting a profession and / or and industry. Now you may choose to target for senority / department / or job function within the organization specifically. Here is a sample list of the titles/roles for B2B research. For a complete list; contact us for support on any question or request you may have:
How can B2B research improve customer retention?
If you are looking for ways to improve your customer retention you should consider asking B2B professionals their thoughts on way to improve your products. Your B2B clients are among the most sophisticated buyers in the world and also represent large business-to-consumer buying audiences. So not only can they represent their own experiences with your product or services, they can also provide aggregated feedback from large buying groups overtime and with competitive context.
Thank you for visiting our Business-to-Business Targeting Center. We are a leader among global B2B Panel Providers and very proud of the success our customers have been able to realize by accessing our resources to a diverse community of professionals with insights to share from virtually every industry and point of view. We support independent researchers, and hope to help you find the success you seek.
We are looking forward to helping you achieve the success you’re looking for on your next B2B research study or brand tracker. People often think the biggest companies provide the best products and services. We believe you will find our global panel company is the right size for you and we have the highest feasibility of any B2B panel provider because it’s our focus and our passion. Let us put that to work for you.