Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior shifting with the dynamics of continuously evolving markets, it’s critical that marketers are invested in brand tracking…

Market segmentation guide to accelerating your business growth in the year aheadIn this Article... Introduction What is market segmentation? 5 types of market segmentation Key benefits Market segmentation examples Implementation considerations You...

Concept testing provides valuable insights into market readiness and consumer behaviorInside this Article... Introduction What is Concept Testing Methods of Concept Testing Creating Concept Tests You might also like...American academic, Harvard...

Research Report Tools that Represent Results from Your Market Survey  The upward spiraling development in market trends that seems to change the entrepreneurial landscape overnight has enhanced the gambit of opportunities available to modern...