About Our Team

Our mission is to expand your ability to do research you believe in and can trust... for your company, your community, and your cause
Ask an Expert | Get Quote
Market Research » About OvationMR

How you find success with one of the top online market research companies





We love what we do. A globally diverse team, we leverage our different experiences for Problem-solving – Data – Insights… It’s in our DNA. Yes, some of the team came by our marketing research skills quite intentionally. While others, like many reading this, fell into this industry remarkably while on another path. Together in our partnership, we are tenacious and resourceful problem solvers who seek to improve outcomes.

Working together as a team for over 15 years, we have built over 200 online panel sites & communities for some of the world’s best-known brands and most prestigious market research companies. Using innovation as a focal point for delivering the most reliable insights our technology platforms for market research solutions and panelist validation and engagement methods are still used widely in the online research panel industry.

You will love what we do. In 2016, we started OvationMR to raise the bar in online sampling so we could do what we love for you. We have built the most reliable, deep feasibility: Online B2B & Consumer research panels specifically for you.

For custom research or brand tracking studies, you can be confident OvationMR will outperform any panel company DIY sample on every measure.


  • You will work with experienced industry pros who know Online Panel Technology & Sampling Methodology and Insights.
  • Be confident in your success because OvationMR has managed 1000s of projects and built over 200 online panels & communities.




“Market research insights & quality today are better than when we relied on any previous methodology, thanks to the digital economy, sampling technology, and science.


Jim Whaley

Jim Whaley



I am a technologist, writer, and entrepreneur – but I am a researcher first…

I started when I was in my early teens doing various research jobs in Atlanta to earn part-time summer money. We did every field job and every kind of sampling: Phone, door-to-door, convenience sampling from lists, intercepts.

After university, I went to work for IBM as a Systems Engineer to help customers implement business systems in the Finance, Insurance, and Manufacturing & Distribution sectors.

After two amazing years, I found my passion – Marketing Tech – to solve customer challenges in just about every industry category.  Using research methods and competitive intelligence to build growth-accelerating solutions for clients, we broke new ground, segmenting and building customer profiles for targeted campaigns.

After six years at IBM, I had the opportunity to purchase the Burke Call Center, where I had worked earlier and started my 27-year career as a research industry entrepreneur.

I have built and sold two research firms and a couple of technology companies and provided consulting and mentorship for many established market research companies and new people in the industry. I am a member of the Forbes Business Council and am pleased to serve on the Board of Directors for Market Research Institute International and the Market Research Educational Foundation

Forbes Business Council

I seriously love what I do in online research – at OvationMR – and for You – Our Customer.

“The insights industry is experiencing rapid change, OvationMR knowledge, leadership and people provide a beacon for decision makers looking for solutions to questions challenging organizations”

Michel Jones

Michel Jones

Chief Financial Officer and People Officer


Coming up in the Victoria region of southern Australia was simple and hard and may define one’s sensibilities as places often do…

After graduating from the University of Melbourne with a political science degree, I was off to the business world. I honed my skills as an HR specialist and management consultant at firms like PwC and IBM.

I leveraged my know-how into an advisory capacity and began consulting with organizations that needed to realign resources and needed both strategic and tactical plans to execute.

I have worked worldwide (APAC, Europe, India, Americas) globally, advising both large and small firms on business growth strategy and culture.

What I’m most proud of is my ability to help companies become both well run and more human, and at the same time by showing leaders, they are not competing forces.

What I am most excited about at OvationMR is we have a great research pedigree, and at the same time, we don’t have the burden of institutional legacies.

Where market research companies are concerned, we can make things simple – not hard.  We can create innovative solutions with new technology and ideas.

All of which are driven by our greatest asset – Our People.

​​“I am motivated by solving strategic initiatives and enabling companies to scale and establish systems and processes to improve their services.”

Joe Jordan

Joe Jordan

Chief Operating Officer


My client experience defining research needs and creating systems to manage global operations and sourcing unique audiences drive my business development and client relationship perspective.

I have dedicated my career to custom consumer insights, specifically building, and developing research tools and technologies for over 20 years in a variety of industries and entrepreneurial start-ups, while creating custom communities of consumers for brands and programmatic platforms.

I have held a key role in the executive leadership teams for more than 15 years in market research and the programmatic panel industries, specifically tasked with creating and expanding divisions, systems, processes, strategy, new technologies, UX development, partnerships, and client relationships to drive innovation and grow the business.

I am known as an innovative business professional– able to cultivate highly profitable alliances, build and scale companies, teams, and new verticals, and design customized insights and marketing technology for Fortune 500 C-suite and within the MarTech and insights space.

I chose OvationMR because Clients recognize me as a trusted advisor and resourceful strategist and change agent able to uncover challenges, identify potential roadblocks, and solve problems often deemed too challenging for others.

Together we are committed to creating the best data and insights discovery experiences for market research practitioners and other decision-makers. 

​​“There is not a better time to be a researcher with the growing appetite for data and insights and the ability to find a reliable partner like OvationMR”

Jenn Whaley

Jenn Whaley

Chief Commercial Officer


I am a 3rd generation market researcher… I had my share of marketing research immersion from an early age.

We traveled the world met many interesting people because of the family business – not to mention all the great stories.

After graduating from Rutgers University with a degree in Business Sciences, I went into the pharmaceutical industry as a field marketing solutions representative.

I created programs for independent pharmacies to attract and retain local and regional customers with solutions that would help educate their customers about the usage and persistency of their prescriptions.

I also built a graphics design firm that served small and medium enterprises to promote their online digital marketing campaigns, which we would tie to performance metrics.

I have helped dozens of retail pharmacies and pharmaceutical distributors to improve their DTC programs.

Additionally, I served for two years as CMO of The Pace Group, a real-estate trust, where I also obtained my commercial real-estate license.

Several years ago, I decided, after several invitations, to join the team at OvationMR.

It has been nothing short of fantastic! And so, once again, I am fully immersed in the market research experience where

I work with researchers from brands, institutions, and market research companies.

OvationMR provides the best insights solutions delivered by 3 generations of market research experience.

“We never say… At the end of the day.. at Ovation. We take your business seriously.  Always know it’s… At the beginning of the day…when it’s your research. 

Jason Goya Tiffer

Jason Goya Tiffer

Chief Strategy Officer

People are always saying, “At the end of the day” , but we put a high priority on our clients’ needs… So working with Ovation, it’s going to be ” The Beginning of the Day.” Everyday.

I’m an experienced senior executive with a demonstrated history of working in the global market research industry (Qualitative/Quantitative) for over 20 years. Skilled in Consulting, Marketing/Advertising, Analytics, Focus Groups, Market Analysis, Ethnography, Segmentation and Brand Equity. Strong professional with a Bachelor of Arts (B.A.) focused in Business Management, International Business, Marketing, and Related Support Services from Whittier College.

I am pleased to be leading Customer Strategy at OvationMR because we take listening seriously to the customer and the marketplace as a whole. We will always use this, along with innovation in technology and methods, to guide our strategies and our solution

We develop Customer Strategy by working closely with our clients and listening to ensure we under their goals and direction.

“Along the way, two driving forces have consistently guided me: innovation and entrepreneurism.”

Bart Borkosky

Bart Borkosky

Chief Research Officer


From the moment I first learned about marketing research, I was locked in…

Like many industry leaders of this time, I started as an interviewer with Burke conducting telephone surveys.

Marketing research has it all; helping clients make better business decisions, giving confidence to investors, facilitating the creation of great products, contributing to economic growth, and continually discovering new things about people and business.

It’s a fast-paced business, and each week brings new challenges. So what’s not to like?

As both an agency owner and client sides of the industry,

I’ve worked in consumer and B2B sectors, including restaurant/hospitality, automotive, and industrial products.

My experience includes conducting research for Fortune 50 companies, mid-size regional brands, and product inventors.

I’ve conducted research around the globe, including North America, China, Africa, and most of Europe.

I am pleased to be leading Insights and Sampling Design.

At OvationMR, we take our experience and find innovative ways to leverage technology to create solid sampling and research solutions.

We develop Customer Satisfaction Success by working closely with our clients to ensure they are delighted from start to finish.

I can’t remember something we were asked to do that was impossible, and we didn’t find a way”

Wayne Wong

Wayne Wong

Executive VP Quantitative Operations


New York City-born and raised. Like the City – I’ve seen a lot, and I have a lot to give…

New York is a big, complex, busy place full of people with huge hearts and ambitions. We get a lot done here, and we learn to take care of people.

After graduating from City University of New York – Queens College, I went into finance on Wall Street for a year, but my real love was programming.

A friend told me about an opportunity in market research at SRBI (now ABT Associates, Inc.), learning the ropes.

Later I was offered a web programming position at All Global, where I led a team of healthcare survey programmers.

We managed all aspects of online research projects from programming, sampling, translations, and reporting.

After All Global, I joined a startup panel technology company Globalpark, which built custom panels and communities for big brands, physician panels, and market research companies.

We created panels for General Mills and Bosch, and Wells Fargo, and Girl Scouts of America. We also built the PSL Group’s panel and the American College of Physician’s membership panel.

I am pleased to be driving the solutions team again at OvationMR. We are a genuine technology-enabled online research company with deep experience.

We have every resource we need at our fingertips to deliver for our clients.

Organizations are looking to partner with an agile insights agency who consistently delivers value, like here at OvationMR”

Jeff Gerken

Jeff Gerken

Executive Vice President Global Sales


Market research executive with experience in global corporate scaling by building and managing multi-million sales teams.

Extensive knowledge of qualitative and quantitative research methods, marketing, project management, and innovation strategies.

​​“There is no greater reward than helping someone overcome a challenge and moving forward together. I pride myself in my work and service to others.”

Alex Sutter

Alex Sutter

VP, Qualitative Insights + Hybrid


I’ve always been a motivator with the ability to create strong relationships. Communication along with a strong work ethic is needed to be successful 

Experienced business development professional, with a demonstrated history of excelling and training in the sales and marketing industry. I thoroughly enjoy helping to provide and implement solutions to a challenge. There is no greater reward than helping someone overcome a challenge and moving forward together. I pride myself in my work and service to others.

I am passionate about the work I do in the market research field, and I work hard to turn my energy into results for my clients. OvationMR makes that easy.”

Gail Korner

Gail Korner

VP, Insight Solutions


Market research and client strategy executive with experience in global insights for enterprises and managing key client relationships.

Extensive knowledge of qualitative and quantitative research methods, marketing, project management, and innovation strategies.

​​I was taught the value of hard work at a very early age. As soon as I came across Market Research, I knew I found a hidden gem….”

Tyler Maher

Tyler Maher

Account Research Manager


I come from a meat and potatoes household where if you wanted something,
you had to go out and work for it.

Laboring at a young age influenced me to
work with my brain rather than my body as soon as I possibly could.

After graduating from Dominican College with a degree in Mathematics and
played Division 2 men’s lacrosse in the CACC, received an academic
scholarship for 4 years and as a member of alpha lambda delta honors society, I
found me in the top restaurant in my area, but still not in the industry I
was striving for. I decided to take a major risk and quit to hit the job market
in order to pursue something bigger.

I’ve always envisioned myself using my mathematical skillset to help people.
Starting at OvationMR as an intern for an analytical position, I quickly picked
up a passion for operations and management.

OvationMR has given me the opportunity to join the field that we all enjoy
and bring my passion to work every day. Our small team allows me to learn
directly from some of the greats in the industry.

“If you’re going to build something, build it once the right way. 5 minutes
saved on Monday could cost you 5 hours on Tuesday.”

​​“Our team is enthusiastic about embracing the change and working with a solid commitment to exceeding customer expectations.


Suneeth Nair

Suneeth Nair

Research Manager


I’m from a small city, Trivandrum- Where people do lots of research before buying anything. That has influenced me to become a market researcher.

I joined a Marketing Research Company Paradigm Sample in 2011, after graduating MBA in Information technology from Bharathiar University. I started my career as a Panel manager. However, I loved to learn different tools and became an expert in Kinesis survey programming. 2012 to 2014, I was the single survey programmer for Paradigmsample.

My operations manager identified that I have good management skills. He helped me change my career to a successful project manager and has over nine years of experience in research and operations in different sectors. Managing multi-country projects and vendor management are the fundamental areas I specialized in, and  I’m enjoying each time I helped a customer succeed in their business with our research.

At the end of 2020, I joined OvationMR. I am pleased to work here as we have a great team and technology experts to coordinate the best path to success for every OvationMR client.

​​“Thank you for this awesome opportunity! Very excited to expand my knowledge and skills while working alongside some amazing people.

Dan Lapreziosa

Dan Lapreziosa

Business Operations Analyst


Dan is an expert in #customerservice ,  #qualityassurance , finance, and accounting.

 These are all #skills we can leverage as we continue to #grow and offer easier ways for #clients to engage with us.