About OvationMR

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How you find success with one of the top online market research companies

 

OvationMR

IT'S A GREAT DAY FOR DISCOVERING WHY

 

We love what we do. Problem-solving – Data – Insights… It’s in our DNA. Yes, some of the team came by our marketing research skills, quite honestly.  While others, like many of you reading this, fell into this industry remarkably on their way to somewhere else one day. Together in our partnership, we are tenacious and resourceful problem solvers who seek to improve outcomes.

Working together as a team for over ten years, we have built over 200 online panel sites & communities for some of the world’s best-known brands and most prestigious market research companies. Our innovative technology and panelist validation and engagement methods are still used widely in the online research panel industry.

You will love what we do. In 2016, OvationMR was created to raise the bar in online sampling and so we could do what we love for you. We have built the most reliable, deep feasibility: Online B2B & Consumer research panels specifically for you.

For custom research or brand tracking studies, you can be confident OvationMR will out-perform any panel company DIY sample on every measure.

Remember:

  • You will be working with experienced industry pros who know Online Panel Technology & Sampling Methodology.
  • Be confident in your success because OvationMR has managed 1000s of projects and built over 200 online panels & communities.

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OvationMR


“Market research insights & quality today are better than when we relied on any previous methodology, thanks to the digital economy, sampling technology, and science.

Jim Whaley

Jim Whaley

CEO

 

I am a technologist, writer, and entrepreneur – but I am a researcher first…

I started when I was in my early teens doing various research jobs in Atlanta to earn part-time summer money. We did every field job and every kind of sampling: Phone, door-to-door, convenience sampling from lists, intercepts.

After university, I went to work for IBM as a Systems Engineer to help customers implement business systems in the Finance, Insurance, and Manufacturing & Distribution sectors.

After two amazing years, I found my passion – Marketing Tech – to solve customer challenges in just about every industry category.  Using research methods and competitive intelligence to build growth accelerating solutions for clients, we broke new ground, segmenting and building customer profiles for targeted campaigns.

After six years at IBM, I had the opportunity to purchase the Burke Call Center, where I had worked earlier and started my 27-year career as a research industry entrepreneur.

I have built and sold two research firms, a couple of technology companies and provided consulting and mentorship for many established market research companies and new people in the industry.

I seriously love what I do in online research – at OvationMR – and for You – Our Customer.

“The insights industry is experiencing rapid change, OvationMR knowledge, leadership and people provide a beacon for decision makers looking for solutions to questions challenging organizations”

Michel Jones

Michel Jones

Chief Financial Officer and People Officer

 

Coming up in the Victoria region of southern Australia was simple and hard and may define one’s sensibilities as places often do…

After graduating from the University of Melbourne with a political science degree, I was off to the business world. I honed my skills as an HR specialist and management consultant at firms like PwC and IBM.

I leveraged my know-how into an advisory capacity and began consulting with organizations that needed to realign resources and needed both strategic and tactical plans to execute.

I have worked worldwide (APAC, Europe, India, Americas) globally, advising both large and small firms on business growth strategy and culture.

What I’m most proud of is my ability to help companies become both well run and more human, and at the same time by showing leaders, they are not competing forces.

What I am most excited about at OvationMR is we have a great research pedigree, and at the same time, we don’t have the burden of institutional legacies.

Where market research companies are concerned, we can make things simple – not hard.  We can create innovative solutions with new technology and ideas.

All of which are driven by our greatest asset – Our People.

I can’t remember something we were asked to do that was impossible, and we didn’t find a way”

Wayne Wong

Wayne Wong

COO

 

New York City-born and raised. Like the City – I’ve seen a lot, and I have a lot to give…

New York is a big, complex, busy place full of people with huge hearts and ambitions. We get a lot done here, and we learn to take care of people.

After graduating from City University of New York – Queens College, I went into finance on Wall Street for a year, but my real love was programming.

A friend told me about an opportunity in market research at SRBI (now ABT Associates, Inc.), learning the ropes.

Later I was offered a web programming position at All Global, where I led a team of healthcare survey programmers.

We managed all aspects of online research projects from programming, sampling, translations, and reporting.

After All Global, I joined a startup panel technology company Globalpark, which built custom panels and communities for big brands, physician panels, and market research companies.

We created panels for General Mills and Bosch, and Wells Fargo, and Girl Scouts of America. We also built the PSL Group’s panel and the American College of Physician’s membership panel.

I am pleased to be driving the solutions team again at OvationMR. We are a genuine technology-enabled online research company with deep experience.

We have every resource we need at our fingertips to deliver for our clients.

“Along the way, two driving forces have consistently guided me: innovation and entrepreneurism.”

Bart Borkosky

Bart Borkosky

Chief Research Officer

 

From the moment I first learned about marketing research, I was locked in…

Like many industry leaders of this time, I started as an interviewer with Burke conducting telephone surveys.

Marketing research has it all; helping clients make better business decisions, giving confidence to investors, facilitating the creation of great products, contributing to economic growth, and continually discovering new things about people and business.

It’s a fast-paced business, and each week brings new challenges. So what’s not to like?

As both an agency owner and client sides of the industry,

I’ve worked in consumer and B2B sectors, including restaurant/hospitality, automotive, and industrial products.

My experience includes conducting research for Fortune 50 companies, mid-size regional brands, and product inventors.

I’ve conducted research around the globe, including North America, China, Africa, and most of Europe.

I am pleased to be leading Insights and Sampling Design.

At OvationMR, we take our experience and find innovative ways to leverage technology to create solid sampling and research solutions.

We develop Customer Satisfaction Success by working closely with our clients to ensure they are delighted from start to finish.

​​“There is not a better time to be a researcher with the growing appetite for data and insights and the ability to find a reliable partner like OvationMR”

Jenn Whaley

Jenn Whaley

Sr. VP Global Sales & Strategy

 

I am a 3rd generation market researcher… I had my share of marketing research immersion from an early age.

We traveled the world met many interesting people because of the family business – not to mention all the great stories.

After graduating from Rutgers University with a degree in Business Sciences, I went into the pharmaceutical industry as a field marketing solutions representative.

I created programs for independent pharmacies to attract and retain local and regional customers with solutions that would help educate their customers about the usage and persistency of their prescriptions.

I also built a graphics design firm that served small and medium enterprises to promote their online digital marketing campaigns, which we would tie to performance metrics.

I have helped dozens of retail pharmacies and pharmaceutical distributors to improve their DTC programs.

Additionally, I served for two years as CMO of The Pace Group, a real-estate trust, where I also obtained my commercial real-estate license.

Several years ago, I decided, after several invitations, to join the team at OvationMR.

It has been nothing short of fantastic! And so, once again, I am fully immersed in the market research experience where

I work with researchers from brands, institutions, and market research companies.

OvationMR provides the best insights solutions delivered by 3 generations of market research experience.

​​“I am motivated by solving strategic initiatives and enabling companies to scale and establish systems and processes to improve their services.”

Joe Jordan

Joe Jordan

Sr. VP CX + Innovation

 

My client experience defining research needs and creating systems to manage global operations and sourcing unique audiences drive my business development and client relationship perspective.

I have dedicated my career to custom consumer insights, specifically building, and developing research tools and technologies for over 20 years in a variety of industries and entrepreneurial start-ups, while creating custom communities of consumers for brands and programmatic platforms.

I have held a key role in the executive leadership teams for more than 15 years in market research and the programmatic panel industries, specifically tasked with creating and expanding divisions, systems, processes, strategy, new technologies, UX development, partnerships, and client relationships to drive innovation and grow the business.

I am known as an innovative business professional– able to cultivate highly profitable alliances, build and scale companies, teams, and new verticals, and design customized insights and marketing technology for Fortune 500 C-suite and within the MarTech and insights space.

I chose OvationMR because Clients recognize me as a trusted advisor and resourceful strategist and change agent able to uncover challenges, identify potential roadblocks, and solve problems often deemed too challenging for others.

Together we are committed to creating the best data and insights discovery experiences for market research practitioners and other decision-makers. 

​​“I have always taken a ‘We’re in this together approach’, which has led me to build strong relationships with my customers and the people I work with.”

Desmond Davis

Desmond Davis

Director, Insight Solutions

 

Ever since I was a very young, I knew that I would be in a profession where I’d be helping people. It was just how it was in my family…

After graduating from Rowan University with a degree in Communications, I was introduced to sales. I worked for a radio conglomerate helping business owners build their brand and grow their businesses, showing them the value in advertising on the radio.

That experience led me to my next chapter. I worked for the Philadelphia 76ers on the Ticket Sales Team selling group outings and helping families enjoy quality time while experiencing the fast-paced game of basketball.

I recently joined OvationMR after working for a marketing platform where I helped companies engage their target audiences, increase brand recognition, and drive revenue.

Much like the team at OvationMR, helping clients reach their goals is my true passion and I look forward to presenting our online research survey audience solution to our B2B research clients as well as our for our many consumer sampling projects

I have always taken a “We’re in this together approach”, which has led me to build strong relationships with my customers and the people I work with.

​​“There is no greater reward than helping someone overcome a challenge and moving forward together. I pride myself in my work and service to others.”

Alex Sutter

Alex Sutter

Director, Insights Solutions

.

I’ve always been a motivator with the ability to create strong relationships. Communication along with a strong work ethic is needed to be successful 

Experienced business development professional, with a demonstrated history of excelling and training in the sales and marketing industry. I thoroughly enjoy helping to provide and implement solutions to a challenge. There is no greater reward than helping someone overcome a challenge and moving forward together. I pride myself in my work and service to others.

​​I was taught the value of hard work at a very early age. As soon as I
came across Market Research, I knew I found a hidden gem….”

Tyler Maher

Tyler Maher

Account Research Manager

 

I come from a meat and potatoes household where if you wanted something,
you had to go out and work for it.

 

Laboring at a young age influenced me to
work with my brain rather than my body as soon as I possibly could.

After graduating from Dominican College with a degree in Mathematics and
played Division 2 men’s lacrosse in the CACC, received an academic
scholarship for 4 years and as a member of alpha lambda delta honors society, I
found me in the top restaurant in my area, but still not in the industry I
was striving for. I decided to take a major risk and quit to hit the job market
in order to pursue something bigger.

I’ve always envisioned myself using my mathematical skillset to help people.
Starting at OvationMR as an intern for an analytical position, I quickly picked
up a passion for operations and management.

OvationMR has given me the opportunity to join the field that we all enjoy
and bring my passion to work every day. Our small team allows me to learn
directly from some of the greats in the industry.

“If you’re going to build something, build it once the right way. 5 minutes
saved on Monday could cost you 5 hours on Tuesday.”

​​“Our team is enthusiastic about embracing the change and working with a solid commitment to exceeding customer expectations.

 

Suneeth Nair

Suneeth Nair

Research Manager

 

I’m from a small city, Trivandrum- Where people do lots of research before buying anything. That has influenced me to become a Market Researcher.

I joined a Marketing Research Company Paradigmsample in 2011, after graduating MBA in Information technology from Bharathiar University. I started my career as a Panel manager. However, I loved to learn different tools and became an expert in Kinesis survey programming. 2012 to 2014, I was the single survey programmer for Paradigmsample.

My operations manager identified that I have good management skills. He helped me change my career to a successful project manager and has over nine years of experience in research and operations in different sectors. Managing multi-country projects and vendor management are the fundamental areas I specialized in, and  I’m enjoying each time I helped a customer succeed in their business with our research.

At the end of 2020, I joined OvationMR. I am pleased to work here as we have a great team and technology experts to coordinate the best path to success for every OvationMR client.

​​“I made the decision I wanted to work with data and research that more directly affects ordinary people and everyday life in their community globally”

Emma Jones

Emma Jones

Associate Research Manager

 

My story starts in Melbourne which is the cultural center of Australia growing up I was exposed to music and arts and sport.

In high school, I adored sciences. However, my research exposure occurred mainly in university, where I graduated with a master’s degree in Psychology from the research-heavy University of York in the UK.

I majored in and performed research in complex cognitive processing, looking at relationships between different visual attention systems. From this, I have developed a love of research, the processes within it, and what data can tell us about real life.

Wanting to work with data and research that more directly affects ordinary people and everyday life, I am excited to have embarked on a career in market research – fortunate enough to begin it at OvationMR!

I am looking forward to facilitating meaning from raw data, and to helping people and companies, in turn, help others.