9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....

Likert Scales make it easy to introduce precision measurement into your survey results  Market research relies on capturing and understanding attributes for human attitudes and opinions to infer conclusions that facilitate critical decisions....

Market Survey Research to make your Business BoomWe wouldn’t be venturing too far when we say that while the word ‘apple’ elicits images of the precious pome, it also conjures up images of the gadget giant known for making top-of-the-line personal...

  If the entrepreneurial world were a fairytale, market research would be the swashbuckling knight who swoops in and saves businesses from competitors’ devastating blows.   Replete with unpredictable plot twists, the turbulent storybook...