Survey Programming for High Performance Research Results

How to Leverage Survey Programming for Outstanding Survey Response Rates

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Market Research » Survey Design, Programming, Reporting, and Panel Services » Survey Programming for High Performance Research Results

Expert survey programming delivers a better research experience for respondents and clients.

The better survey experience – It’s simple By providing flawless, visually appealing, efficient survey questions that are easy to navigate, you keep the respondent focused and engaged. You also increase survey participation and reduce errors due to survey fatigue.  OvationMR delivers hundreds of thousands of market research surveys with our affordable, customized panel and survey programming services so you can spend more time on data analysis and manage your research business.


An online survey programming engagement typically includes some or all of these steps:


survey programming
Survey programming
Language translations, localizations, overlays
Sampling survey respondents
Quality assurance
Data processing
Survey results / Research report
survey programming results for insights pros


Experience the difference an expert project manager makes when survey programming


Work with one dedicated project manager who is both research and survey programming technology trained and experienced in survey questionnaire design, structure, and fielding practicalities. Your project manager will, in turn, work directly with a programmer or sometimes a team, depending on the nature and complexity of your project. Their communications and problem-solving skills minimize the need to directly engage with a survey programmer when questions arise—leaving more time to focus on research insights and outcomes.



Survey programming platforms: Qualtrics, SurveyGizmo, SurveyMonkey, Decipher

What survey programming features should you expect from a market research company?


When you want to create a survey there are many free online survey tools like SurveyMonkey, Google Surveys, and many others. There are even survey templates in some cases to start building your online surveys.

Learn more about how to use google forms.

Survey Programming with Google Survey Templates


OvationMR deploys a modern and secure SAAS market research technology stack customized to deliver quality data collection results, outstanding data processing options, real-time reporting for clients, and mobile optimization for respondents.


Across all types of studies, you can engage respondents with any question type you can imagine providing a better survey experience with accuracy and ease with advanced logic and answer validation checks:



Question Logic
Question Types
Survey Types
Skip logic
Drop down list
Attitude & Usage
Display logic
Open End Comment
Event triggers (emails, file downloads, calendars)
Complex Routing
Copy Testing
Programmatic Quality Checks
Heat Maps
Field Validation
Page Timers
API integration
Product Positioning



How you can increase productivity and focus on transformational insights for your clients


Expert survey programming means built-in quality assurance. When you are expecting high-quality data collection, survey programming platforms alone don’t get you there. It is essential to appreciate the complexity of the sampling ecosystem: especially when you’re using one or multiple market research panel suppliers.


OvationMR survey programming services provide several levels of quality assurance checks and validations.  By creating logic that is targeted and tailored to each study, we can trap and disqualify people who try to:


  • Speed through your survey,
  • Straight-line through ratings and attributes,
  • Answer questions inconsistently, and
  • Try to use dishonest tactics to gain access to the survey


OvationMR survey programming services use every tool programmatically and manually to deter honest and dishonest data errors. We use our experience and our technology to deliver you the highest quality data for your target audience.





Market research companies who are looking to get to the top of the list of Most Respected and Most Profitable are not focused on programming DIY surveys.

So then why are you programming Qualtrics or SurveyMonkey surveys when you are worth substantially more to your organization?

Many online surveys we program for B2B research and brand tracking are virtually no cost to our clients and include the ability to run tables.

Jim Whaley

CEO, OvationMR

Online research clients appreciate our survey programming support because it enables them to spend more time growing their business.

When we host your survey you get added quality because built into our systems are checks that allow only legitimate survey-takers to complete your survey in real-time.

OvationMR survey programming clients depend on us to review every record for quality and validity using our technology and experience.

Jenn Whaley

Sr. VP, Insights Solutions, OvationMR

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