Techniques Articles

Market Research Biases and How to Remove Them

9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....

Online Focus Groups Success Guide

Qualitative research is highly effective when conducted online using a market research panel  Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that...

Likert Scales in Market Research

Likert Scales make it easy to introduce precision measurement into your survey results  Market research relies on capturing and understanding attributes for human attitudes and opinions to infer conclusions that facilitate critical decisions....

discrete choice model

Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model   Discrete Choice Modeling or Discrete Choice Experiment is a research method and statistical technique used by researchers and marketers...
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