Market Research Panel for Insights and Answers

Affordable, reliable online survey audiences to significantly improve research outcomes


What is a Market Research Panel?

And why you want to know…


Quality B2B and consumer market research panel surveys begin with knowledge and expertise:   A market research panel is a survey sampling resource representing an actual population (geography, users, voters).  An online market research panel enables convenient sampling from a target population to determine the likely attitudes and behaviors of people which it represents.


Leveraging online research panels to reach survey respondents and focus group research participants, you can perform quantitative data analysis or qualitative data analysis with confidence.


Methodologically it is important to follow standards to achieve representation and reduce non-response bias. Ensuring everyone that qualifies also has the chance and does respond to any given survey opportunity.  When considering the steps from panel recruitment to participant engagement to curate the highest quality panels; here is our process:


1.) 25M Global Participants

Market Research Panel 25 Million Global Panelists

OvationMR B2B and consumer research panels are curated carefully. Our members are recruited by invitation only to ensure they are diverse and representative.

2.) Registered, Validated, Profiled

Registration process for our market research panel

Invited members are taken through a double opt-in process to join, each member is identity validated, followed by profiling for future survey or project qualification.

3.) Active & Engaged

Keeping a market research panel engaged

Validated members taking panel surveys are provided the best online survey experience on a convenient device and are appreciated for their effort with relevant rewards.

4.) Live in Minutes

Start your market research panel project now

Start your project now – not tomorrow or even 4 hours from now. It does not matter what time it is. We will get it going. Now

5.) Feel Confident in the Results

Feel confident in market research panel results

Knowing the online sampling results you are seeing now will not change because of quality issues is a great feeling. We’ve got you.

Speak with a Sample Expert

Speak to a market research panel expert now

Global Brand Tracking

B2B and Consumer

Custom Research

market research panel

How and where are market research panels used?


Around the Nation | Around the World


Marketing and survey research today is as broad in the subject areas it covers as it is complex. Even the simplest of market research studies require expert sample planning and questionnaire screening design.  For a market survey or online focus group to connect with the right audience a market research company will leverage a market research panel management system to pre-target participants. It is essential to re-screen for the study qualifying responses as a best practice. Updating participant profiles, particularly their product usage and certain demographics that do change, is essential to panel health and data quality.


Market research data collection needs range from B2B audiences to healthcare matters and consumer products to public policy-related issues. Market research companies must provide panels that offer recruitment balancing to a representative audience. It is equally important to profile the panel membership for attributes to target behaviors, preferences, ownership, other groups, and demographics.  All panel members, whether pre-targeted or not, are taken through questionnaire screeners blindly for study qualification.


Increase market survey feasibility with access to OvationMR global market research panels


Fast, Reliable Answers for Insightful Research.  A place where researchers, consultants, and other business decision-makers find affordable, high-quality data from our global online market research panel. Consumer research panel and highly curated online B2B research panel to significantly improve your study success rates.

We are a modern and innovative online panel company using technology and experience to deliver the highest quality industry research data solutions. We offer a true online market research panel with a reach of over 25 million global participants, encompassing different audience types, all validated, profiled, and verified as real individuals who are invited to join. 


Online B2B research and consumer research panels around the globe:



Quirk's Top Company for Online Research

“No project is too big or small for OvationMR, the intrepid mavens of online-sample who blend experience, technical expertise and, a can-do attitude in order to get the job done.” 



Follow OvationMR


ESOMAR Directory Listing for OvationMR Market Research Panel Services

Ovation MR is an Insights Association Member

Who uses market research panels offered by OvationMR?

  • Independent research practitioners,
  • Global brands, and Media companies
  • Advertising and Marketing agencies,
  • Consulting organizations,


  • Academic institutions and College Students
  • Global market research companies,
  • Non-profits, and NGOs
  • Small and Mid-Sized Companies

Sample Market Survey Clients


Ovation Market Research Panel – Geographical Coverage:

  • United States
  • Canada
  • Mexico


  • Costa Rica
  • Panama
  • Nicaragua
  • Argentina
  • Brazil
  • Chile
  • Columbia


  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
  • Switzerland
  • Greece
  • Netherlands 
  • Denmark
  • Finmark
  • Norway
  • Sweden
  • Czech Republic
  • Hungary
  • Poland
  • Romania
  • Russia
  • Slovakia
  • Turkey
  • Ukraine
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Thailand
  • Vietnam
  • Australia
  • New Zealand
  • Egypt
  • Morocco
  • Ethiopia
  • Ghana
  • Kenya
  • Nigeria
  • South Africa



Download OvationMR 2021 PanelBook

OvationMR 2021 Panelbook

How to find business-to-business research online sample


How are OvationMR B2B Market Research Panel Solutions different from other panel providers?

Our B2B Feasibility and Expert Service –  A combination of deep industry knowledge and responsiveness! 


While we do market surveys of all types –  Researchers and other Business Decision Makers make choices.

Often when it comes to B2B Research – they come to us because of our in-depth and broad industry vertical knowledge when they are looking for Online B2B audiences:


Do you have challenging or difficult B2B online sample requirements, and you are looking for practical and reliable solutions?

OvationMR has the resources to help…

  • As an experienced global B2B panel provider, we have acquired a broad B2B infrastructure and use every tool available.
  • We have B2B industry vertical experts who understand not only the research but the target audience also.
  • OvationMR B2B Audience – Global Audience Sampling is the principal B2B sample source you have been looking to partner with to successfully expand your research practice and programs.



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Need help with Audience Sampling?


We are ready to get to work for you by providing:


Our latest Panel Book, ESOMAR28 response


An open dialogue about your requirements


A project estimate/proposal


39 Broadway, Suite 2010, New York, NY 10006 USA

M-F: 8am-5pm, S-S: Closed

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           Visit Us:


           39 Broadway

               Suite 2010

New York, NY 10006


OvationMR Market Research

     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006