Market Research Panel for Online Surveys

B2B, Healthcare and Consumer Audiences to Make Your Online Research Complete

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Market Research » Survey Design, Programming, Reporting, and Panel Services » Market Research Panel for Online Surveys

What is a Market Research Panel?

Market research panels are groups of individuals recruited to provide feedback and insights to organizations, or researchers as part of a market research project.

The goal of using such panels is to gain qualitative and quantitative information that can be used to make crucial business decisions, such as, informing the direction of marketing campaigns or new product design. Leveraging, or investing in a market research panel is an excellent way for companies to gain insight into target markets, assess customer needs, and better understand consumer behavior.

The panel members are usually recruited from various backgrounds and experiences to ensure a wide range of thoughts and opinions. The panel must be large enough to account for all possible demographics and small enough to ensure effective management and analysis of responses. Members of market research panels may be required to participate in both online and in-person activities, such as surveys or focus groups.

The collected and analyzed data from the panels are meant to provide insight into various topics. Companies may wish to measure customer sentiment towards the company’s products or services, gain feedback on product design, gather thoughts and opinions on new campaigns, and more. The data can also provide information regarding customer preferences regarding pricing structures, packaging, advertising, etc.

Market research panels are an essential and beneficial tool for companies, organizations, and researchers. Not only do the panels provide a comprehensive understanding of customer behavior and preferences, but when used correctly. In the proper context, the data collected can be highly valuable and often provide insights that can make all the difference in a successful business strategy.

The need for panel research is expanding rapidly as market researchers, and other business professionals demand quality samples to conduct online surveys, polls, in-depth interviews, and focus groups increases.

Essentially, decision-makers are looking for actionable insights related to customer experience, employee feedback, product development, marketing strategy, and organizational planning from:


  • Customers
  • Potential Customers
  • Stakeholders
  • B2B Supply Chain Partners
  • Constituents


Online survey panels are an effective, low-cost solution for reaching a broad range of consumer and B2B target audiences for online research projects while promising reliable data quality for ad-hoc and longitudinal research studies.



While a panel database is not the only method to reach a group of people for online surveys, research buyers will likely achieve significantly improved outcomes over alternative methods of sampling and recruiting for data collection via quantitative questionnaires and qualitative interviews .

And whether you are contemplating an In-house Panel or using a Research Vendor with panel expertise,  a panel will ensure you are achieving speed, respondent data quality, and cost-effectiveness with your research projects for these principal reasons:

  • Quality B2B and consumer surveys start with knowledge and experience:   A survey is a research sampling resource representing an actual population.
  • Panel research companies who focus on the Consumer Online Panelist classify and segment by targeting profile attributes like: demographics (age, gender), geography, product usage, behaviors, and voter constituents. B2B panels classify by: job title, industry, and other firmographics.
  • Panel research enables convenient sampling from a target population to determine the likely attitudes and behaviors of people which it represents. Using an online panel lets you sample your target audience and reach people using simple market research survey software tools.
  • You can perform quantitative data analysis with confidence leveraging data collected from surveys completed by panel members. Alternatively, you may explore via focus groups; participant attitudes and behaviors more in-depth, using qualitative data analysis.
  • Save time and money when reaching survey respondents or focus group participants when conducting online research using a market research panel.  There are various alternative ways to survey people online, including:
  1. sending invites to lists of email addresses,
  2. placing survey links on websites or social media sites,
  3. and sending mobile text messages with a survey link.


These can all be valid, low-cost ways to obtain responses, but they come at a cost. More Time. Less Feasibility. Accuracy.

  • It is essential to follow market research methods and standards to achieve representation and reduce non-response bias. Ensuring everyone who qualifies also has the chance and does respond to any given survey opportunity. 
  • It is crucial to have a holistic and inclusive master design. For your research project to succeed, the panel must operate in a way that meets the needs of researchers and participants together. 

How to build a world-class survey research panel with access to millions of potential respondents


When considering managing your own research panel and specifically the steps from panel recruitment to participant engagement to curate the highest quality panels, here is our process:

Market Research Panel Company OvationMR

40M Global Participants

OvationMR B2B and consumer research panels are curated using segmentation and special targeting then recruited by invitation only to ensure diversity and accurate representation.

survey member have double opt in protection

Registered, Validated, Profiled

Invitees are taken through a double opt-in process to join. Each panel member is identity validated, followed by profiling for future survey or research project qualification.

Active & Engaged

Validated members are provided the best online survey experience on a convenient device and appreciated for their effort with fair and relevant rewards like points or gift cards.

your market research panel survey can start now

Sample Starts in Minutes

Start your project now – not tomorrow or even 4 hours from now. It does not matter what time it is. Calculate your Sample Size

Confident Market Research Panel Buyers

Feel Confident in the Results

Expect consistent online sampling results you see now will not change due to data quality is a great feeling. We’ve got you.

Contact Now our Market Research Panel

Speak with an Expert

Global Brand Tracking

B2B and Consumer

Custom Research


How and when are market research panels used?


Survey research projects today examine a broad spectrum of subject areas of varying complexities.  Data collection for commercial research, social, and academic study covers needs ranging from diverse B2B Audiences & Topics to such as

  • Study Healthcare Matters with Physicians, Healthcare workers, and the Patient voice as well.
  • Improve Products & Services with B2B Brand Tracking and Consumer Audiences by understanding awareness, attitude, and usage within a target market, industry sector, or region.
  • Strategize and Plan Public & Social Policy issues among constituents about events that affect them.

Even the simplest of market research studies require experience with sample planning and questionnaire screening design. In addition, market research panel companies must provide panels that offer recruitment balancing to a representative audience and using probability sampling techniques once the sample frame has been set.

A market research firm will leverage a Panel Management Software System to pre-recruit participants. Whether you’re starting a market survey or planning to conduct an online focus group to connect with the target audience, it’s crucial to organize and leverage your panel and an online survey to work together in the following way…

  • It is essential to re-screen for the online survey’s qualifying responses as a best practice.
  • Updating participant profiles, particularly product usage and changing demographics, or matching customer personas (in the case of corporate or organizational panels), is essential to panel health and data quality.
  • It is equally essential to profile the panel membership for attributes to target their behaviors, preferences, ownership, other group identifiers, and demographics.
  • For each live survey, every respondent, whether pre-targeted or not, are taken through online survey screeners blindly for study qualification.


Who can benefit from solutions offered by panel research companies?

Independent research practitioners
Global brands, and Media companies
Advertising and Marketing agencies
Consulting organizations
Academic institutions and College Students
Global market research companies
Non-profits, and NGOs
Small and Mid-Sized Companies
OvationMR Examples of Market Research Clients 2021

What are the benefits of using panel research companies?

Fast, Reliable Answers for Insightful Research as online survey panels offer you the insights professional, consultant, and other business decision-makers affordable, high-quality data from real people while offering the ability to achieve a representative sample of your target market. Particularly compared with other types of survey data collection methods like: phone surveys, mail surveys, or surveys using email lists.

Online Survey Panels have Higher Participation Rates among survey respondents and are generally the fastest and most efficient method to reach your target audience.

Significantly Improved Data Management for consumer research panels and highly curated online B2B research panels to provide enriched data options include:

Current Profile Data
Behavioral Data
Cohort Data

Supports a Wide Range of Research Methodologies when using modern and innovative online panel companies that blend technology and experience to deliver the highest quality industry research data solutions you can conduct for following types of market research:

Precise Sample Population Targeting with an online market research panel reach of over 40 million global participants across North America, South America, Europe, Asia, and Africa. With all regions encompassing different audience types, all validated, profiled, checked for duplicate respondents, and verified as real individuals who are invited to join. 


Top Company for market research panel


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Market Research Society Accredited Partner






Ovation MR is an Insights Association Member


Around the Nation | Around the World

Geographic access for B2B research and consumer research panel audiences:

  • United States
  • Canada
  • Mexico


  • Costa Rica
  • Panama
  • Nicaragua
  • Argentina
  • Brazil
  • Chile
  • Columbia


  • France
  • Germany
  • Italy
  • Spain
  • United Kingdom
  • Switzerland
  • Greece
  • Netherlands 
  • Denmark
  • Finmark
  • Norway
  • Sweden
  • Czech Republic
  • Hungary
  • Poland
  • Romania
  • Russia
  • Slovakia
  • Turkey
  • Ukraine
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Thailand
  • Vietnam
  • Australia
  • New Zealand
  • Egypt
  • Morocco
  • Ethiopia
  • Ghana
  • Kenya
  • Nigeria
  • South Africa


Download OvationMR 2022 PanelBook

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How to find business-to-business target audiences online


How are OvationMR B2B panel database solutions different for survey researchers looking to reach audiences for business-related surveys ?


  1. B2B feasibility and expert project delivery come through a combination of highly curated global proprietary panel assets (decision makers, industry experts, trade professionals, and technicians)  together with focused customer service teams.
  2. Experience better completion rates with every project you begin. You get the support of industry experts, including project management with the consultative experience, in-depth, and broad industry vertical knowledge intensely focused on B2B Research
  3. Conduct any market survey and be confident when you are looking for online B2B niche audiences like:
Financial Decision Makers
Healthcare Workers
HR Professionals
IT Decision Makers
  • Supply-Side Platform
  • Demand-Side Platform
  • Cross Industry
  • Cross Trade
  • Administrators
  • First Responder/EMTs
  • Nurses
  • PAs
  • Patients
  • Payers
  • Pharmacists
  • Physicians
  • HR Generalists
  • HR Manager
  • Talent Acquisition Specialist
  • Compensation & Benefits Specialist
  • CHRO
  • Developers
  • Technicians
  • Corporate Executives
  • Institution/Type
  • Primary School Teacher - Public
  • Primary School Teacher - Private
  • Secondary School Teacher - Public
  • Secondary School Teacher - Private
  • Administration - Public
  • Administration - Private
  • Professors - University
  • Administration - University
  • Architects
  • Builders
  • Carpenters
  • Electricians
  • HVAC
  • Landscape Professionals
  • Plumbers
  • Structural Engineers
  • Frequently Asked Questions



    What is a market research panel?


    An online survey panel offers convenient sampling for market research purposes such as online surveys and focus groups from a target population to determine the likely attitudes and behaviors of people which it represents. Panel members are identified in advance and sent a prequalified panel invitation via email, social media, or other online application. When the panel member prospect is validated as a full member, they may begin to participate in research projects on topics concerning products and services or social and community issues. Survey respondents are compensated with a range of reward choices from cash to gifts cards. These are modest rewards designed to not influence the research but reward the panel member for being a responsible member of the panel community.



    Are consumer research panels different from B2B panels?


    A panel research with consumers is primarily used for targeting respondents that meet the characteristics and specifications of research aimed at the non-business-related subject matter. Profiling information in a consumer panel is typically demographics, interests, and product usage. B2B or business-to-business panels instead focus on organizations and the titles (by industry sector) of business owners, licensed experts, and other trade professionals.



    What are the advantages of an online market research panel?


    An online survey panel offers researchers, consultants, and other business decision-makers affordable, high-quality data compared with other survey data collection techniques like telephone, face-2-face intercept, or mail surveys. In addition, online panel surveys are the fastest and most efficient method because of the precision targeting and the massive scale and speed of the internet. They offer a place where you can be certain of quality data compared with email lists and that you are not going to have to worry about duplicate respondents.



    Who uses market research panels?


    More organizations are discovering the benefits of leveraging online survey panel vendors for panel surveys, focus groups, and recruiting online communities. For university students, news organizations, global brands to research agencies large and small, there are thousands of use-cases to consider panel research to achieve your insights mission.



    How many people need to answer my survey?


    The answer to this question depends on what you are trying to do with the data, which means how accurate and precise the results need to be for the decision influenced by the data. For example, a simple poll of your Facebook friends asking them which outfit to wear to the reunion is probably good enough. However,  when forecasting 4th quarter sales based on the new ad campaign, you might use a more scientific random sample.


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