by Jim Whaley | Nov 17, 2019 | B2B Panel, B2B Research, Consumer Panel, Editorial, Techniques, Uncategorized
Why is brand tracking important to your growing business? At a time when starting and sustaining a healthy brand has never been more challenging, we all look for ways to maintain that competitive edge. With the rapid pace of market-force changes like; shifting...
by Michel Jones | Nov 14, 2019 | Editorial, Education, Human Resources
Work-life balance is something that is written about frequently. It comes in many forms, in the value you place on the work you do and the balance with activities outside the structure. Let me share with you one thing I do which feels like I am really contributing...
by Jim Whaley | Nov 4, 2019 | B2B Research, Editorial, Strategy, Techniques
Data is vital to your organization. The data from your customers can tell you not only what they like about your products and services but also what they don’t like. Consequently, when you collect data, you are gathering information that can upgrade the products...
by Jim Whaley | Oct 20, 2019 | B2B Panel, B2B Research, Consumer Panel, Editorial, Marketing, Strategy
With the new decade approaching market researchers, other industry leaders and consumers are wondering about the exciting technologies that 2020 will bring. And if 2019 — with its accelerated development of technologies like voice search and Artificial...
by Jim Whaley | Oct 6, 2019 | B2B Panel, B2B Research, Consumer Panel, Editorial, Marketing, Techniques
You want more actionable data and insights – you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this for our business, but market research has always been value driven. Particularly in the area...
by Jim Whaley | Aug 28, 2019 | B2B Panel, B2B Research, Editorial, Marketing
What is B2B Research? When starting a new venture, launching a new product or brand or maintaining your competitive advantage; B2B research is essential. It helps your organization to understand key preferences and requirements through soliciting feedback from...
by Jim Whaley | Jul 23, 2019 | Consumer Panel, Editorial, Marketing, Techniques
An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you understand the buyer’s journey, which is the path potential customers take from awareness to the moment of...
by Jim Whaley | Jul 5, 2019 | B2B Panel, B2B Research, Editorial, Research, Techniques
Most Active LinkedIn Users Tolerate Off Topics While Moderate Users Demand Work-Related Content The most active LinkedIn users tend to be more tolerant of non-workplace topics while moderate users demand more content about the workplace and related news...
by Jim Whaley | Jun 16, 2019 | B2B Research, Editorial, Research, Strategy
The ultimate aim of most business strategies is to instigate and maintain growth and profitability. There are many methods of developing your business but finding the perfect strategy is notoriously difficult. These four steps will provide you with a structured...
by Jim Whaley | Jun 1, 2019 | Editorial, Techniques
Whether you are thrifty or extravagant by nature, you’re probably looking to save on your next online research project and not only money, but also things like time and stress when it comes to actually executing the project. Online market research tools make it easier...
by Jim Whaley | May 21, 2019 | B2B Panel, Consumer Panel, Editorial
Market researchers must continue to refine data collection strategies as state lawmakers struggle to ensure compliance. It’s been a year such the European Union (EU)’s General Data Protection Regulation (GDPR) officially started, sending a global ripple effect...
by Jim Whaley | May 15, 2019 | Editorial, Techniques
A Primer on Research Sampling Methods in Selecting Your Study Subjects When it comes to considering research sampling methods you often have to start at the beginning and consider what questions you are trying to so answer: Will my product or service sell? How...
by Jim Whaley | May 9, 2019 | Editorial
Whether you’re starting a brand new business, launching an innovative product or service, or re-positioning your organization or brand, market research must play a critical role in establishing your overall direction. In these days of...
by Jim Whaley | May 1, 2019 | Editorial
An effective marketing strategy is the foundation of every strong company. Think of it as a game plan which helps attract more customers and develop a loyal following. However, establishing an effective marketing strategy requires some work. Interestingly, many...
by Jim Whaley | Apr 27, 2019 | Editorial
Political campaigns depend on the ability to communicate with others at any level. Unfortunately, these campaigns also involve having to manage an abundance of information, contacts, and to-do list items. With so many challenges, it’s vital that...
by Andrew Ribner | Apr 10, 2019 | Editorial
The Importance of a Reputation Management Program Tell us if you’ve heard this one before: A major energy company suddenly finds itself dealing with an oil spill where pictures of hurt marine animals are all over the news. Or a fast food chain sees a...
by Andrew Ribner | Apr 10, 2019 | Editorial
Political Polling: Art Behind the Numbers Everyone has read about the results of political polls. As we near any major election, the media breathlessly reports on the ups and downs of various candidates. And because they get so much attention, partisans from across...
by Jim Whaley | Jan 23, 2019 | Editorial
A Year-Ahead Outlook For B2B Insights in 2019 “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in...
