Review of 6 Research Sampling Methods

A Primer on Research Sampling Methods in Selecting Your Study Subjects   When it comes to considering research sampling methods you often have to start at the beginning and consider what questions you are trying to so answer: Will my product or service sell? How...

5 Reasons to Hire a Market Research Expert

Whether you’re starting a brand new business, launching an innovative product or service, or re-positioning your organization or brand, market research must play a critical role in establishing your overall direction.     In these days of...

9 Questions to Build a Strong Marketing Strategy

An effective marketing strategy is the foundation of every strong company. Think of it as a game plan which helps attract more customers and develop a loyal following. However, establishing an effective marketing strategy requires some work.   Interestingly, many...

Top 20 Digital Campaign Tools for Winning in 2020

Political campaigns depend on the ability to communicate with others at any level.   Unfortunately, these campaigns also involve having to manage an abundance of information, contacts, and to-do list items.   With so many challenges, it’s vital that...

Don’t Wait for a Crisis to Protect Your Brand

The Importance of a Reputation Management Program   Tell us if you’ve heard this one before: A major energy company suddenly finds itself dealing with an oil spill where pictures of hurt marine animals are all over the news. Or a fast food chain sees a...

Political Polling | The Art of Science

Political Polling: Art Behind the Numbers Everyone has read about the results of political polls. As we near any major election, the media breathlessly reports on the ups and downs of various candidates. And because they get so much attention, partisans from across...