by Jim Whaley | May 21, 2019 | Editorial, Uncategorized
Market researchers must continue to refine data collection strategies as state lawmakers struggle to ensure compliance. It’s been a year such the European Union (EU)’s General Data Protection Regulation (GDPR) officially started, sending a global ripple effect...
by Jim Whaley | May 15, 2019 | Editorial, Techniques
A Primer on Selecting Your Market Research Subjects Will my product or service sell? How will my employees respond to a compensation change? What fundraising effort will be most accepted? These and many other similar questions typically drive an...
by Jim Whaley | May 9, 2019 | Editorial
Whether you’re starting a brand new business, launching an innovative product or service, or re-positioning your organization or brand, market research must play a critical role in establishing your overall direction. In these days of...
by Jim Whaley | May 1, 2019 | Editorial
An effective marketing strategy is the foundation of every strong company. Think of it as a game plan which helps attract more customers and develop a loyal following. However, establishing an effective marketing strategy requires some work. Interestingly, many...
by Jim Whaley | Apr 27, 2019 | Editorial
Political campaigns depend on the ability to communicate with others at any level. Unfortunately, these campaigns also involve having to manage an abundance of information, contacts, and to-do list items. With so many challenges, it’s vital that...
by Andrew Ribner | Apr 10, 2019 | Editorial
The Importance of a Reputation Management Program Tell us if you’ve heard this one before: A major energy company suddenly finds itself dealing with an oil spill where pictures of hurt marine animals are all over the news. Or a fast food chain sees a...
