Editorial Articles

Understanding Types of Research Design

A look at different types of research design, and how selecting one will depend on your insight goalsIn early 2018, the American beauty empire Tarte released its new line of makeup foundations. With 15 brand-new cosmetic products on offer, the...

Survey Questions for Online Research Success

These survey questions examples are perfect choices for making your next online survey really performWhat are survey questions examples for getting started?   If you find yourself searching for the best way to ask and organize your survey...

Message to our OvationMR Global Community Regarding COVID-19

  Colleagues, Family, Friends:   I wrote this original letter back in March 2019 as the COVID-19 Pandemic was beginning to unfold. It was as true then as it is now. I have never been more proud of our people and what our company has been able to accomplish...

Brand Tracking to Measure B2B Business Performance

Create or tune your brand tracking research and follow brand performance by connecting with the right target audiencesWhat is brand tracking for business-to-business organizations?  If you are reading this post then chances are you have more...