by Jim Whaley | Dec 3, 2019 | B2B Research, Editorial, Marketing, Research, Strategy, Techniques
How to Define and Analyze Your Target Market Jim Whaley Reach Your Target Market Market Research » Editorial A vital component of any successful marketing campaign is having an in-depth knowledge of the market you’re trying to target. Time and effort...
by Jim Whaley | Nov 17, 2019 | B2B Panel, B2B Research, Consumer Panel, Editorial, Techniques
Brand Tracking is Key to B2B Success Guide to help you evaluate your brand tracking options and customize a program to raise your brand health Reach Brand Tracking Audiences Market Research » Techniques Why to Measure | What to Measure | Where to Measure | When to...
by Michel Jones | Nov 14, 2019 | Editorial, Education, Human Resources
Balancing Research with Reading Michel Jones Market Research » Editorial Work-life balance is something that is written about frequently. It comes in many forms, in the value you place on the work you do and the balance with activities outside the structure. Let me...
by Jim Whaley | Nov 4, 2019 | B2B Research, Editorial, Strategy, Techniques
Improve Your Products with Data-Driven Design Thinking Jim Whaley Reach Your Target Market Market Research » Strategy Adopting data-driven design is vital to your organization if you planning on consistently improving your products. The data from your customers can...
by Jim Whaley | Oct 20, 2019 | B2B Panel, B2B Research, Consumer Panel, Editorial, Marketing, Strategy
Top 5 Tech Trends for Market Researchers in 2020 Jim Whaley Reach Your Target Market Market Research » Strategy With the new decade approaching market researchers, other industry leaders and consumers are wondering about the exciting technologies that 2020 will...
by Jim Whaley | Oct 6, 2019 | B2B Panel, B2B Research, Consumer Panel, Editorial, Marketing, Techniques
Accelerate Speed to Insight Jim Whaley Reach Your Target Market Market Research » B2B Panel What is most important when buying market research panel and services? You want more actionable data and insights – you want it right now and you’re not...
by Jim Whaley | Aug 28, 2019 | B2B Panel, B2B Research, Editorial, Marketing
B2B Research Essentials: Achieve Success with Confidence Jim Whaley Reach Your Target Market What is B2B Research? When starting a new venture, launching a new product or brand or maintaining your competitive advantage; B2B research is essential. It helps your...
by Jim Whaley | Jul 23, 2019 | Consumer Panel, Editorial, Marketing, Techniques
Getting Results with Buyers Journey Research Jim Whaley Reach Your Target Market Market Research » Marketing An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you...
by Jim Whaley | Jul 5, 2019 | B2B Panel, B2B Research, Editorial, Research, Techniques
What Do Engaged Linkedin Users Really Want? Jim Whaley Reach Your Target Market Market Research » Research Why most active LinkedIn users tolerate off-topics while moderate users demand work-related content The most active LinkedIn users tend to be more...
by Jim Whaley | Jun 16, 2019 | B2B Research, Editorial, Research, Strategy
The ultimate aim of most business strategies is to instigate and maintain growth and profitability. There are many methods of developing your business but finding the perfect strategy is notoriously difficult. These four steps will provide you with a structured...
by Jim Whaley | Jun 1, 2019 | Editorial, Techniques
Whether you are thrifty or extravagant by nature you’re probably looking to save on your next online research project. And not only money, but also things like time and stress when it comes to actually execute the project. Online market research tools make it easier...
by Jim Whaley | May 21, 2019 | B2B Panel, Consumer Panel, Editorial
Market researchers must continue to refine data collection strategies as state lawmakers struggle to ensure compliance. It’s been a year such the European Union (EU)’s General Data Protection Regulation (GDPR) officially started, sending a global ripple effect...
by Jim Whaley | May 1, 2019 | Editorial
An effective marketing strategy is the foundation of every strong company. Think of it as a game plan which helps attract more customers and develop a loyal following. However, establishing an effective marketing strategy requires some work. Interestingly, many...
by Jim Whaley | Apr 27, 2019 | Editorial
Political campaigns depend on the ability to communicate with others at any level. Unfortunately, these campaigns also involve having to manage an abundance of information, contacts, and to-do list items. With so many challenges, it’s vital that...
by Andrew Ribner | Apr 10, 2019 | Editorial
The Importance of a Reputation Management Program Tell us if you’ve heard this one before: A major energy company suddenly finds itself dealing with an oil spill where pictures of hurt marine animals are all over the news. Or a fast food chain sees a...
by Andrew Ribner | Apr 10, 2019 | Editorial
Political Polling: Art Behind the Numbers Everyone has read about the results of political polls. As we near any major election, the media breathlessly reports on the ups and downs of various candidates. And because they get so much attention, partisans from across...
by Jim Whaley | Jan 23, 2019 | Editorial
A Year-Ahead Outlook For B2B Insights in 2019 “I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in...
