Editorial Articles

Market Survey Research to make your Business BoomWe wouldn’t be venturing too far when we say that while the word ‘apple’ elicits images of the precious pome, it also conjures up images of the gadget giant known for making top-of-the-line personal...

  If the entrepreneurial world were a fairytale, market research would be the swashbuckling knight who swoops in and saves businesses from competitors’ devastating blows.   Replete with unpredictable plot twists, the turbulent storybook...

In early 2018, the American beauty empire Tarte released its new line of makeup foundations. With 15 brand-new cosmetic products on offer, the company should have had ample reason to celebrate. After all, the hype around the launch in question had...

A Guide to Navigating Numbers and the Realities they Represent  Data drives the world. From reflecting economic trends to representing societal demographics, statistics greatly influence decision making in the creation and implementation of...