In early 2018, the American beauty empire Tarte released its new line of makeup foundations. With 15 brand-new cosmetic products on offer, the company should have had ample reason to celebrate. After all, the hype around the launch in question had...

These survey questions examples are perfect choices for making your next online survey really performWhat are survey questions examples for getting started?   If you find yourself searching for the best way to ask and organize your survey...

  Colleagues, Family, Friends:   I wrote this original letter back in March 2019 as the COVID-19 Pandemic was beginning to unfold. It was as true then as it is now. I have never been more proud of our people and what our company has been able to accomplish...

What is brand tracking for business-to-business organizations?  If you are reading this post then chances are you have more than a casual interest in and responsibility for the growth of a business or brand. You might also appreciate a deeper...