Standard Ovation

The OvationMR Online Research Blog

The Guttman Scale: Definition and Basics

The Guttman Scale: Definition and Basics

Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…

read more
Customer Journey Mapping for Market Researchers

Customer Journey Mapping for Market Researchers

Today, every aspect of digital marketing and the all-embracing marketing umbrella is led by those on the other end of these interactions – the customers. Instead of asking how you can get the customer to do what the marketers intend, the question focuses on eliciting solutions for helping the customer achieve their goals while fulfilling yours…

read more
Understanding Empirical Research

Understanding Empirical Research

Ancient Greece produced some of the greatest philosophers with unique perspectives that stemmed from equally unique beliefs. Some, adhered to the dogmatic doctrines popular and commonly held at that time. There were those who instead favored evidence collected by observation of phenomenon through senses. They were called empiricists…

read more
Net Promoter Score

Net Promoter Score

Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior shifting with the dynamics of continuously evolving markets, it’s critical that marketers are invested in brand tracking…

read more
Market Research Biases and How to Remove Them

Market Research Biases and How to Remove Them

The Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from the true findings of the research. Various biases can impact qualitative and quantitative studies…

read more
2020 NoKidHungry Contributions

2020 NoKidHungry Contributions

List of 2020 Contribution Honoree Organizations    We are pleased to have made a total contribution to NoKidHungry.org in 2020 in the amount of $3,250.00 through a series of...

read more

Sign up here:

Standard Ovation

research updates


OvationMR Logo for Contact OvationMR

           Visit Us:

 

           39 Broadway

               Suite 2010

New York, NY 10006

 

OvationMR Market Research

     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006