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The OvationMR Online Research Blog

How to Define and Analyze Your Target Market

How to Define and Analyze Your Target Market

  A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real...

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Brand Tracking is Key to B2B Success

Brand Tracking is Key to B2B Success

Why to Measure | What to Measure | Where to Measure | When to Measure and How to Measure what Matters for your Brand    Brand Tracking is Key to B2B Success.   Anyone engaged in social media today can surely attest to how vital brand...

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Balancing Research with Reading

Balancing Research with Reading

Work-life balance is something that is written about frequently.  It comes in many forms,  in the value you place on the work you do and the balance with activities outside the structure.  Let me share with you one thing I do which feels like I am...

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Top 5 Tech Trends for Market Researchers in 2020

Top 5 Tech Trends for Market Researchers in 2020

  With the new decade approaching market researchers, other industry leaders and consumers are wondering about the exciting technologies that 2020 will bring. And if 2019 --- with its accelerated development of technologies like voice search and...

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Accelerate Speed to Insight

Accelerate Speed to Insight

  What is most important when buying market research panel and services?     You want more actionable data and insights - you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this...

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B2B Market Analysis: Top Questions

B2B Market Analysis: Top Questions

  B2B market analysis helps businesses understand their customers and the market place better. B2B research helps a company in many ways by informing them about changes in industries, markets, the economy. A reputable B2B market research agency provides accurate...

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3 Key Success Areas for HR Professionals

3 Key Success Areas for HR Professionals

It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.

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Getting Results with Buyers Journey Research

Getting Results with Buyers Journey Research

An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you understand the buyer's journey, which is the path potential customers take from awareness to the...

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