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The OvationMR Online Research Blog
Sampling Bias Considerations for Online Research
Understanding Types and Sources of Sampling Bias in Online Research What is sampling bias? In an effort to describe what is sampling bias and what are the various types including selection bias and data bias this article will provide examples...
Message to our OvationMR Global Community Regarding COVID-19
Colleagues, Family, Friends: Since the inception of OvationMR, we set out to create a company where people matter first. This is why employees choose where they work and survey participants are rewarded fairly, and clients are attended by happy,...
Understanding Target Population in Research
When designing a market research study and considering goals and objects the next step is to determine the target population to be studied. The target population the entire population, or set, that will be considered qualified for data...
How to Define and Analyze Your Target Market
A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real...
5 Brand Tracking Questions Key to B2B Marketers
What are the goals of brand tracking? Whether you start a business this year or manage a global brand, marketers engaged with feedback and insights can surely attest to how vital brand reputation is now. Consumers are "LinkedIn" and all...
Balancing Market Research with Reading
Work-life balance is something that is written about frequently. It comes in many forms, in the value you place on the work you do and the balance with activities outside the structure. Let me share with you one thing I do which feels like I am...
Improve Your Products with Data-Driven Design Thinking
Adopting data-driven design is vital to your organization if you planning on consistently improving your products. The data from your customers can tell you not only what they like about your products and services but also what they don't like....
Top 5 Tech Trends for Market Researchers in 2020
With the new decade approaching market researchers, other industry leaders and consumers are wondering about the exciting technologies that 2020 will bring. And if 2019 --- with its accelerated development of technologies like voice search and...
Accelerate Speed to Insight
What is most important when buying market research panel and services? You want more actionable data and insights - you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this...
B2B Market Analysis: Top Questions
B2B market analysis helps businesses understand their customers and the market place better. B2B research helps a company in many ways by informing them about changes in industries, markets, the economy. A reputable B2B market research agency provides accurate...
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