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The OvationMR Online Research Blog

Data Protection Regulation Celebrates First Birthday

Market researchers must continue to refine data collection strategies as state lawmakers struggle to ensure compliance. It’s been a year such the European Union (EU)’s General Data Protection Regulation (GDPR) officially started, sending a global ripple effect...

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Review of 6 Sampling Methods for Market Research

A Primer on Selecting Your Market Research Subjects   Will my product or service sell? How will my employees respond to a compensation change? What fundraising effort will be most accepted? These and many other similar questions typically drive an organization's...

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5 Reasons to Hire a Market Research Expert

Whether you're starting a brand new business, launching an innovative product or service, or re-positioning your organization or brand, market research must play a critical role in establishing your overall direction.     In these days of...

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