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Understanding Target Population in Research

Understanding Target Population in Research

  When designing a market research study and considering goals and objectives, the first step is to determine the target population to be studied. The target population: the entire population, or set, that will be considered qualified for data...

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How to Define and Analyze Your Target Market

How to Define and Analyze Your Target Market

  A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real...

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Balancing Market Research with Reading

Balancing Market Research with Reading

Work-life balance is something that is written about frequently.  It comes in many forms,  in the value you place on the work you do and the balance with activities outside the structure.  Let me share with you one thing I do which feels like I am...

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Accelerate Speed to Insight

Accelerate Speed to Insight

  What is most important when buying market research panel and services?     You want more actionable data and insights - you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this...

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