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The OvationMR Online Research Blog
Steps to Conduct a Successful Market Survey
Rigorous Research that makes your Business BoomWe wouldn’t be venturing too far when we say that while the word ‘apple’ elicits images of the precious pome, it also conjures up images of the gadget giant known for making top-of-the-line personal...
Smart Ways to Select Superior Samples for Market Research
If the entrepreneurial world were a fairytale, market research would be the swashbuckling knight who swoops in and saves businesses from competitors’ devastating blows. Replete with unpredictable plot twists, the turbulent storybook...
Understanding Types of Research Design
In early 2018, the American beauty empire Tarte released its new line of makeup foundations. With 15 brand-new cosmetic products on offer, the company should have had ample reason to celebrate. After all, the hype around the launch in question had...
Understanding Quantitative Data Analysis
A Guide to Navigating Numbers and the Realities they Represent Data drives the world. From reflecting economic trends to representing societal demographics, statistics greatly influence decision making in the creation and implementation of...
Survey questions examples for online research success
These survey questions examples are perfect choices for making your next online survey really perform Where does this survey question go? If you find yourself searching for the best way to ask and organize your survey questions for a market...
Sampling Bias Considerations for Online Research
Understanding Types and Sources of Sampling Bias in Online Research What is sampling bias? In an effort to describe what is sampling bias is and what are the various types including selection bias and data bias this article will provide...
Message to our OvationMR Global Community Regarding COVID-19
Colleagues, Family, Friends: Since the inception of OvationMR, we set out to create a company where people matter first. This is why employees choose where they work and survey participants are rewarded fairly, and clients are attended by happy,...
Understanding Target Population in Research
When designing a market research study and considering goals and objectives, an early step is to determine the target population to be studied. The target population: the entire population, or set, that will be considered qualified for data...
How to Define and Analyze Your Target Market
A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real...
Brand Tracking | Measure B2B Business Performance
What is brand tracking for business-to-business organizations? If you are reading this post then chances are you have more than a casual interest in and responsibility for the growth of a business or brand. You might also appreciate a deeper...
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