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Statistical Analysis Methods for Market Research

Statistical Analysis Methods for Market Research

The power of data is not inherent as a data set is only as good as the analysis and insights. The right analysis methods can assist your business in extracting key information and trends from a pool of random data points that analysts can use to set short and long-term growth strategies…

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Weighting Survey Data II – Statistical Weighting Methods

Weighting Survey Data II – Statistical Weighting Methods

In the past, insight professionals adjusted datasets using a core set of demographics. This set included sex, age, race, ethnicity, geographic location, and education. Researchers would adjust any discrepancies occurring between the sample and the population of interest. Significant theoretical developments have increased the use of statistical weighting methods that consider various auxiliary variables for adjusting datasets…

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