The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
9 Questions To Answer Before Advertising
Before you start your creative or decide what kind of campaign you are going to run, make sure you can answer these questionsIt's exciting to create...
7 Tips for Better Tracking Research to Drive Business Success
Businesses invest in tracking research for a fundamental reason: they want to improve their businessPeople change. Whether at home or at work, change is...
Hybrid Research: Combining Qualitative and Quantitative Methods… and More
Researchers have been conducting hybrid marketing research for years. And yet, it is still all the rage these days.So, what is hybrid research? Hybrid...
How to Position your Brand in a Crowded Market
It's not easy to stand out in a crowded market. In fact, it's downright impossible for most brands unless you know the secrets to successful brand...
The Use Cases for Analytics
Analytics fit within descriptive, diagnostic, predictive, and prescriptive types and while each has its unique purposes, they add the most value when they all work in...
To DIY or Not to DIY: Is That the Question?
There are times when DIY research is a good solution and times when you need a managed research solution. So how do you decide...To DIY or Not to DIY: Is That...
What is Artificial Intelligence and How Can It Be Used?
AI has become extremely popular because it allows you to automate repetitive processes and improve productivity.What is Artificial Intelligence? Although...