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Steps to Conduct a Successful Market Survey

Steps to Conduct a Successful Market Survey

Rigorous Research that makes your Business BoomWe wouldn’t be venturing too far when we say that while the word ‘apple’ elicits images of the precious pome, it also conjures up images of the gadget giant known for making top-of-the-line personal...

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Understanding Types of Research Design

Understanding Types of Research Design

In early 2018, the American beauty empire Tarte released its new line of makeup foundations. With 15 brand-new cosmetic products on offer, the company should have had ample reason to celebrate. After all, the hype around the launch in question had...

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Understanding Quantitative Data Analysis

Understanding Quantitative Data Analysis

A Guide to Navigating Numbers and the Realities they Represent  Data drives the world. From reflecting economic trends to representing societal demographics, statistics greatly influence decision making in the creation and implementation of...

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Understanding Target Population in Research

Understanding Target Population in Research

  When designing a market research study and considering goals and objectives, an early step is to determine the target population to be studied. The target population: the entire population, or set, that will be considered qualified for data...

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How to Define and Analyze Your Target Market

How to Define and Analyze Your Target Market

  A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real...

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