The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Use Market Research to Improve Innovation
Meeting the customers' needs is the heart and soul of business. New product development should always keep this as its north star using market research to...
Does All Research Need To Be Agile?
Agile market research can be quicker and more affordable when executed well than traditional approachesAgile market research is usually cited as the ‘silver...
8 MR Trends to Watch For NOW
Emerging trends will impact how market research gets done, what we pay attention to, and the quality of insightsInnovation is the lifeblood of businesses....
What Value Should You Place on Your Customer?
Knowing which customers to focus on and invest in is essential to your efforts to create a healthy business.If you own a business, you're aware that one...
9 Questions To Answer Before Advertising
Before you start your creative or decide what kind of campaign you are going to run, make sure you can answer these questionsIt's exciting to create...
7 Tips for Better Tracking Research to Drive Business Success
Businesses invest in tracking research for a fundamental reason: they want to improve their businessPeople change. Whether at home or at work, change is...
Hybrid Research: Combining Qualitative and Quantitative Methods… and More
Researchers have been conducting hybrid marketing research for years. And yet, it is still all the rage these days.So, what is hybrid research? Hybrid...
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