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The OvationMR Online Research Blog
How to Define and Analyze Your Target Market
A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real connections with potential...
You Are Ready… for Brand Tracking
How is brand tracking important to your growing business? If you are responsible for brand health, you know that starting and sustaining a vibrant business and brand has never been more challenging. We all look for ways to maintain that competitive edge....
Balancing Research with Reading
Work-life balance is something that is written about frequently. It comes in many forms, in the value you place on the work you do and the balance with activities outside the structure. Let me share with you one thing I do which feels like I am really contributing...
Improve Your Products with Data-Driven Design Thinking
Adopting data-driven design is vital to your organization if you planning on consistently improving your products. The data from your customers can tell you not only what they like about your products and services but also what they don't like. Consequently, when you...
Top 5 Tech Trends for Market Researchers in 2020
With the new decade approaching market researchers, other industry leaders and consumers are wondering about the exciting technologies that 2020 will bring. And if 2019 --- with its accelerated development of technologies like voice search and Artificial...
Accelerating Speed To Insight with Expert Research Services
You want more actionable data and insights - you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this for our business, but market research has always been value driven. Particularly in the area of...
B2B Market Analysis: Top Questions
B2B market analysis helps businesses understand their customers and the market place better. B2B research helps a company in many ways by informing them about changes in industries, markets, the economy. A reputable B2B market research agency provides accurate...
3 Key Success Areas for HR Professionals
It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.
B2B Research Essentials Guide: This is How You Do it
What is B2B Research? When starting a new venture, launching a new product or brand or maintaining your competitive advantage; B2B research is essential. It helps your organization to understand key preferences and requirements through soliciting feedback from...
The Buyers Journey and How It Gets Marketing Results
An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you understand the buyer's journey, which is the path potential customers take from awareness to the moment of purchase,...
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