The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
6 Ways to Improve Customer-Brand Values Alignment
A brand that achieves alignment with customer expectations can expand market share, reach new audiences, and retain and delight existing customers ...
20 Market Research Tools for Gathering Actionable Insights
Make informed decisions with well-researched data. Take advantage of these 20 market research tools to get actionable insights Inside this...
Support Proactive Marketing with Proactive Market Research
Proactive marketing is possible only if marketers have proactive research delivering information about the future market environment and customers’ wants and needs ...
Three Steps to Improve DEI in Market Research
Diversity includes differences of gender, race, religion, sexual orientation, age, culture, and socioeconomic background and all of these contribute to an individual's unique...
Market Research Trends to Watch in 2023
The things customers care about and the ways we reach them have changed so abruptly that we’ve had to adapt in order to stay ahead in delivering next-level insights...
Meeting the New Demands of Market Research
4 recommendations to prepare for meeting the future demands of the market research industryJanuary is when many market research experts try to predict what...
Market Research and Trendspotting: Five Tips
Trends are the intersection of markets and culture, and understanding that intersection helps brands better identify what the market will want in the...
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