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The OvationMR Online Research Blog

3 Key Success Areas for HR Professionals

It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.

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B2B Research Essentials Guide to Top Insights

What is B2B Research?     Business-to-business market research is the process which helps an organization discover key preferences, opinions, and thoughts of a particular audience or conducting a competitor analysis by surveying or sampling a portion of that...

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The Buyers Journey and How It Gets Marketing Results

An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you understand the buyer's journey, which is the path potential customers take from awareness to the moment of purchase,...

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What Do Engaged Linkedin Users Really Want?

Most Active LinkedIn Users Tolerate Off Topics While Moderate Users Demand Work-Related Content   The most active LinkedIn users tend to be more tolerant of non-workplace topics while moderate users demand more content about the workplace and related news...

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