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The OvationMR Online Research Blog
Data Protection Regulation Celebrates First Birthday
Market researchers must continue to refine data collection strategies as state lawmakers struggle to ensure compliance. It’s been a year such the European Union (EU)’s General Data Protection Regulation (GDPR) officially started, sending a global ripple effect...
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Review of 6 Sampling Methods for Market Research
A Primer on Selecting Your Market Research Subjects Will my product or service sell? How will my employees respond to a compensation change? What fundraising effort will be most accepted? These and many other similar questions typically drive an organization's...
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5 Reasons to Hire a Market Research Expert
Whether you're starting a brand new business, launching an innovative product or service, or re-positioning your organization or brand, market research must play a critical role in establishing your overall direction. In these days of...
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9 Questions You Must Ask to Build a Strong Marketing Strategy
An effective marketing strategy is the foundation of every strong company. Think of it as a game plan which helps attract more customers and develop a loyal following. However, establishing an effective marketing strategy requires some work. Interestingly, many...
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