Standard Ovation
The OvationMR Online Research Blog
Market Research Biases and How to Remove Them
9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....
2020 NoKidHungry Contributions
List of 2020 Contribution Honoree Organizations We are pleased to have made a total contribution to NoKidHungry.org in 2020 in the amount of $3,250.00 through a series of...
Online Focus Groups Success Guide
Qualitative research is highly effective when conducted online using a market research panel Bronislaw Malinowski, a prominent figure in cultural...
Likert Scales in Market Research
Likert Scales make it easy to introduce precision measurement into your survey results Market research relies on capturing and understanding attributes...
discrete choice model
Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model Discrete Choice Modeling or Discrete Choice...
Market Segmentation
Market segmentation guide to accelerating your business growth in the year ahead Not so long ago, our prospects for doing business were mostly limited to...
Concept Testing Methods for Market Research
Concept testing provides valuable insights into market readiness and consumer behavior American academic, Harvard Business School professor and recognized...
Sign up here:
Standard Ovation
research updates
Visit Us:
39 Broadway
Suite 2010
New York, NY 10006
Visit Us:
- 39 Broadway
- Suite 2010
- New York, NY 10006