The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
8 MR Trends to Watch For NOW
Emerging trends will impact how market research gets done, what we pay attention to, and the quality of insightsMarket research is a continually evolving...
What Value Should You Place on Your Customer?
Knowing which customers to focus on and invest in is essential to your efforts to create a healthy business.If you own a business, you're aware that one...
9 Questions To Answer Before Advertising
Before you start your creative or decide what kind of campaign you are going to run, make sure you can answer these questionsIt's exciting to create...
7 Tips for Better Tracking Research to Drive Business Success
Businesses invest in tracking research for a fundamental reason: they want to improve their businessPeople change. Whether at home or at work, change is...
Hybrid Research: Combining Qualitative and Quantitative Methods… and More
Researchers have been conducting hybrid marketing research for years. And yet, it is still all the rage these days.So, what is hybrid research? Hybrid...
How to Position your Brand in a Crowded Market
It's not easy to stand out in a crowded market. In fact, it's downright impossible for most brands unless you know the secrets to successful brand...
The Use Cases for Analytics
Analytics fit within descriptive, diagnostic, predictive, and prescriptive types and while each has its unique purposes, they add the most value when they all work in...
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