Methodology Articles

Market Research Biases and How to Remove Them

9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....

Online Focus Groups Success Guide

Qualitative research is highly effective when conducted online using a market research panel  Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that...

Likert Scales in Market Research

Likert Scales make it easy to introduce precision measurement into your survey results  Market research relies on capturing and understanding attributes for human attitudes and opinions to infer conclusions that facilitate critical decisions....

Qualitative Data Analysis and its Value for Businesses

Qualitative data analysis is the way to answer many questions surveys which can't be solved by surveys alone   Qualitative data analysis plays a crucial role in both the early and often later stages of market analysis. This post offers key...
OvationMR Market Research

           Visit Us:

 

           39 Broadway

               Suite 2010

New York, NY 10006

 

OvationMR Market Research

     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006