Uncategorized Articles

Market Research Biases and How to Remove Them

9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....

2020 NoKidHungry Contributions

List of 2020 Contribution Honoree Organizations    We are pleased to have made a total contribution to NoKidHungry.org in 2020 in the amount of $3,250.00 through a series of donations honoring individuals from the following organizations: Advantage Research, Inc....

discrete choice model

Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model   Discrete Choice Modeling or Discrete Choice Experiment is a research method and statistical technique used by researchers and marketers...

Qualitative Data Analysis and its Value for Businesses

Qualitative data analysis is the way to answer many questions surveys which can't be solved by surveys alone   Qualitative data analysis plays a crucial role in both the early and often later stages of market analysis. This post offers key...
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OvationMR Market Research

     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006