The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Why Qualitative Research is Essential in Market Research (and How EthOS Elevates It)
Discover why qualitative research is such an important part of market research and how OvationMR's tool EthOS can help. By: Anne Collins Date:...
Understanding Incidence Rate in Market Research
Incidence rate in market research is a powerful tool, shedding light on the feasibility, costs, and approaches of a project Inside this Article......
Marketing to Gen Z: Who They Are & How They’re Different From Other Generations
Marketing to Gen Z can be a great way to expand your audience—you just need to figure out how to adjust your strategy. Inside this Article......
What is a Brand Awareness Study? A Market Researcher’s Insights
A brand awareness study can help you gauge how well your target audience is aware of your brand. Read below to learn more about measuring brand awareness through market...
Your Guide to Market Research: What It Is, Types, and Methods
Market research is an important part of a business or marketing strategy. Learn more about what it is and the top methods in our market research guide....
How Target Leveraged Data Analytics to Predict Customer Pregnancies
Predictive analytics refers to the use of data for forecasting purposes. It can be used to predict trends or events, both in your industry and for your customers...
Data Privacy in Market Research: Where Do You Stand?
By 2023, 65% of the world's population will have modern privacy regulations protecting personal data, compared to only 10% in 2010 Inside this...
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