The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Generative AI in Qualitative Research: How to Ramp Up Your Insights
Leveraging generative AI in qualitative research can have a number of benefits. Discover how artificial intelligence can help the world of market research....
How AI Will Impact Market Research
AI is impacting and will continue to impact the Market Research industry. In fact, MR companies have been using AI for the past 10 years. ...
The Integral Role of Secondary Research in Market Analysis
One main focus of secondary research is to make your primary research step better by laying the groundwork for a better understanding of your marketplace, and principal...
The Vital Role of Independent Market Research Consultants in Market Research
Besides driving innovation, one of the most significant contributions of independent research consultants and sole practitioners is their niche expertise and...
Improving the Survey Experience for Respondents
The quality of insights derived from surveys is heavily influenced by the respondents' experience Inside this Article... Introduction...
How to Make the Most of Market Segmentation Research
Market segmentation may uncover new options or groups of people your company has not yet targeted but may present attractive opportunities Inside...
How to Build a Successful Innovation Culture
Innovation does not just happen, it has to become a continuous collaborative process across teams, business functions, and business networks that are a part of your culture...