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Understanding Target Population in Research
When designing a market research study and considering goals and objectives, an early step is to determine the target population to be studied. The target population: the entire population, or set, that will be considered qualified for data...
How to Define and Analyze Your Target Market
A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. The time and effort taken to identify and learn about a market will pay dividends when it comes to making real...
Brand Tracking | Measure B2B Business Performance
What is brand tracking for business-to-business organizations? If you are reading this post then chances are you have more than a casual interest in and responsibility for the growth of a business or brand. You might also appreciate a deeper...
Balancing Market Research with Reading
Work-life balance is something that is written about frequently. It comes in many forms, in the value you place on the work you do and the balance with activities outside the structure. Let me share with you one thing I do which feels like I am...
Improve Your Products with Data-Driven Design Thinking
How to improve your products using data-driven design Adopting data-driven design is vital to your organization if you planning on consistently improving your products. The data from your customers can tell you not only what they like about...
Top 5 Tech Trends for Market Researchers in 2020
Tech is leading market research in new ways and this article looks at how 5 innovative tech trends will change the way insights will evolve our industry. With the new decade well underway bringing with it much uncertainty researchers, other...
Accelerate Speed to Insight
What is most important when buying market research panel services? You want more actionable data and insights - you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this for our...
B2B Market Analysis: Top Questions
B2B Market Analysis Questions What important question areas should be included in your B2B market analysis? B2B market analysis helps businesses understand their customers and the market place better. B2B research helps a company in many ways by...
3 Key Success Areas for HR Professionals
It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.
B2B Research Essentials: Achieve Success with Confidence
What is B2B Research? When starting a new venture, launching a new product or brand or maintaining your competitive advantage; B2B research is essential. It helps your organization to understand key preferences and requirements through...
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