The OvationMR Online Research Blog
Conjoint Analysis, also called Discrete Choice Modeling is a research method and statistical technique used by researchers and marketers worldwide. It is a way to examine choices made by decision-makers based on various available features, pricing, and brands…
List of 2020 Contribution Honoree Organizations We are pleased to have made a total contribution to www.NoKidHungry.org in 2020 in the amount of $3,250.00 through a series...
Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that emulated our modern understanding of focus groups. It was not until the early 1940s when a more formal appearance of focus groups emerged in research methodologies. Paul Lazarsfeld and Robert K. Merton were both conducting market research that studied the impact of propaganda during the Second World War.
Likert Scales make it easy to introduce precision measurement into your survey resultsIn this Article... Introduction to Survey Scales Likert Scale Defined...
Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model Discrete Choice Modeling or Discrete Choice...
Market segmentation guide to accelerating your business growth in the year aheadIn this Article... Introduction What is market segmentation? 5 types of market...
Concept testing provides valuable insights into market readiness and consumer behaviorInside this Article... Introduction What is Concept Testing Methods of...
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