The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
The Market Research Conference Circuit: Benefits & Challenges of a Crowded Calendar
There are many different market research conferences to pick and choose from in any given calendar month. What are the pros and cons of so many options?...
The Role of the Insights Industry in a Democratic Society: Ensuring Free, Fair, and Impartial Elections
The insights industry plays an important role in the electoral process across democratic societies. Learn more about their role and the challenges they face....
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest guide. Inside this Article......
Content Creators and Social Media Influencers in the Digital Economy
What does the state of influencer marketing look like in 2024? Discover how content creators and influencers are enmeshed in the digital economy....
Qualitative Market Research: The Complete Guide
Qualitative market research helps collect key non-numerical data for analysis. Learn the qualitative research benefits, methods, and more. Inside...
The Importance of Demographic Survey Questions in Surveys
Learn why a foundational component of surveys is demographic questions, which enable you to understand the nature and characteristics of your respondents...
Generative AI in Qualitative Research: How to Ramp Up Your Insights
Leveraging generative AI in qualitative research can have a number of benefits. Discover how artificial intelligence can help the world of market research....
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