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The OvationMR Online Research Blog

3 Key Success Areas for HR Professionals

3 Key Success Areas for HR Professionals

It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.

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Getting Results with Buyers Journey Research

Getting Results with Buyers Journey Research

An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you understand the buyer's journey, which is the path potential customers take from awareness to the...

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What Do Engaged Linkedin Users Really Want?

What Do Engaged Linkedin Users Really Want?

  Why most active LinkedIn users tolerate off-topics while moderate users demand work-related content   The most active LinkedIn users tend to be more tolerant of non-workplace topics while moderate users demand more content about the workplace...

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Survey of Engaged Linkedin Users

Survey of Engaged Linkedin Users

The most active LinkedIn users tend to be more tolerant of non-workplace topics while moderate users demand more content about the workplace and related news stories, according to a recent online survey conducted by OvationMR. . The survey of 300 regular LinkedIn...

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5 Ways to Save on Your Next Online Research Project

5 Ways to Save on Your Next Online Research Project

Whether you are thrifty or extravagant by nature you’re probably looking to save on your next online research project. And not only money, but also things like time and stress when it comes to actually execute the project. Online market research tools make it easier...

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5 Reasons to Hire a Market Research Expert

5 Reasons to Hire a Market Research Expert

Why does market research require both knowledge and experience?         In these days of do-it-yourself-everything, it can be tempting to dash off a quick email questionnaire or SurveyMonkey poll and hope for the best. However,...

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