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The OvationMR Online Research Blog
3 Key Success Areas for HR Professionals
It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.
B2B Research Essentials: Achieve Success with Confidence
What is B2B Research? When starting a new venture, launching a new product or brand or maintaining your competitive advantage; B2B research is essential. It helps your organization to understand key preferences and requirements through soliciting feedback from...
Getting Results with Buyers Journey Research
An estimated 79 percent of marketing leads never convert to sales, with failure to nurture the lead a top reason for losing out on the sale. Once you understand the buyer's journey, which is the path potential customers take from awareness to the...
What Do Engaged Linkedin Users Really Want?
Why most active LinkedIn users tolerate off-topics while moderate users demand work-related content The most active LinkedIn users tend to be more tolerant of non-workplace topics while moderate users demand more content about the workplace...
Survey of Engaged Linkedin Users
The most active LinkedIn users tend to be more tolerant of non-workplace topics while moderate users demand more content about the workplace and related news stories, according to a recent online survey conducted by OvationMR. . The survey of 300 regular LinkedIn...
How to Successfully Optimize Your Business Strategy
The ultimate aim of most business strategies is to instigate and maintain growth and profitability. There are many methods of developing your business but finding the perfect strategy is notoriously difficult. These four steps will provide you...
5 Ways to Save on Your Next Online Research Project
Whether you are thrifty or extravagant by nature you’re probably looking to save on your next online research project. And not only money, but also things like time and stress when it comes to actually execute the project. Online market research tools make it easier...
GDPR Data Protection Regulation for Market Research
What does GDPR mean for the market research industry? Market researchers must continue to refine data collection strategies as state lawmakers struggle to ensure data privacy compliance. With almost two years now since the...
Key Types of Sampling Methods in Research with Examples
What sampling methods should be in every practical researcher's toolkit? If you are looking to design a survey and have online research sampling methods considerations, or you are attempting any other type of research...
5 Reasons to Hire a Market Research Expert
Why does market research require both knowledge and experience? In these days of do-it-yourself-everything, it can be tempting to dash off a quick email questionnaire or SurveyMonkey poll and hope for the best. However,...
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