The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Your Guide to Synthetic Respondents in Market Research
What are synthetic respondents and what do they mean for market research projects? Learn more in our latest guide. Inside this Article......
Marketing to Gen Z: Who They Are & How They’re Different From Other Generations
Marketing to Gen Z can be a great way to expand your audience—you just need to figure out how to adjust your strategy. Inside this Article......
What is a Brand Awareness Study? A Market Researcher’s Insights
A brand awareness study can help you gauge how well your target audience is aware of your brand. Read below to learn more about measuring brand awareness through market...
Your Guide to Market Research: What It Is, Types, and Methods
Market research is an important part of a business or marketing strategy. Learn more about what it is and the top methods in our market research guide....
How Target Leveraged Data Analytics to Predict Customer Pregnancies
Predictive analytics refers to the use of data for forecasting purposes. It can be used to predict trends or events, both in your industry and for your customers...
Data Privacy in Market Research: Where Do You Stand?
By 2023, 65% of the world's population will have modern privacy regulations protecting personal data, compared to only 10% in 2010 Inside this...
The Vital Role of Engineers in Market Research
Unearthing Game-Changing Insights From Highly Specialized Audiences Inside this Article... Introduction Understanding the Engineering Role...
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