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Understanding Target Population in Research

Understanding Target Population in Research

  When designing a market research study and considering goals and objectives, an early step is to determine the target population to be studied. The target population: the entire population, or set, that will be considered qualified for data...

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How to Define and Analyze Your Target Market

How to Define and Analyze Your Target Market

  A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. The time and effort taken to identify and learn about a market will pay dividends when it comes to making real...

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Balancing Market Research with Reading

Balancing Market Research with Reading

Work-life balance is something that is written about frequently.  It comes in many forms,  in the value you place on the work you do and the balance with activities outside the structure.  Let me share with you one thing I do which feels like I am...

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Top 5 Tech Trends for Market Researchers in 2020

Top 5 Tech Trends for Market Researchers in 2020

 Tech is leading market research in new ways and this article looks at how 5 innovative tech trends will change the way insights will evolve our industry.  With the new decade well underway bringing with it much uncertainty researchers, other...

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Accelerate Speed to Insight

Accelerate Speed to Insight

What is most important when buying market research panel services?  You want more actionable data and insights - you want it right now and you’re not willing to spend the entire bank for quality results. Not only do we want this for our...

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B2B Market Analysis: Top Questions

B2B Market Analysis: Top Questions

    B2B Market Analysis Questions What important question areas should be included in your B2B market analysis?   B2B market analysis helps businesses understand their customers and the market place better. B2B research helps a company in many ways by...

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3 Key Success Areas for HR Professionals

3 Key Success Areas for HR Professionals

It is the role of managing change and people data which delivers the true value of HR to the organization, driving strategic and daily decision making. The more we support the business through data-based discussion, the more permanent that ‘seat-at-the-table’ becomes.

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     Visit Us:

  • 39 Broadway
  • Suite 2010
  • New York, NY 10006

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