Research Articles

Net Promoter Score

Net Promoter Score (NPS) - What Is It and Why Is It Important  Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior...

Market Research Biases and How to Remove Them

9 Common Market Research BiasesThe Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from true findings of the research....

Online Focus Groups Success Guide

Qualitative research is highly effective when conducted online using a market research panel  Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that...

Likert Scales in Market Research

Likert Scales make it easy to introduce precision measurement into your survey results  Market research relies on capturing and understanding attributes for human attitudes and opinions to infer conclusions that facilitate critical decisions....
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