Knowing which customers to focus on and invest in is essential to your efforts to create a healthy...
Research Articles
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9 Questions To Answer Before Advertising
Before you start your creative or decide what kind of campaign you are going to run, make sure you can answer these...
7 Tips for Better Tracking Research to Drive Business Success
Businesses invest in tracking research for a fundamental reason: they want to improve their...
What is a Sampling Frame in Survey Research
Learn about sampling frames for surveys and why you need to know how to build them (or know people...
Complete Guide on Weighting Survey Data
Guide to Weighting Survey Data: Pros and ConsIn this Article... Introduction What is weighting data?...
Survey Validation and Ensuring Congruity
Survey Question Development: How to Ensure CongruityIn this Article... Introduction Survey Question...
Customer Retention and Metrics You Should Track
The Quest for Improved Customer ExperienceIn this Article... Introduction What is customer...
10 Business Uses for Conjoint Analysis
Try conjoint analysis to optimize product offerings and gain market advantages over the...
The Guttman Scale: Definition and Basics
The Guttman scale is a unidimensional scaling technique used in surveys In this Article......
Customer Journey Mapping for Market Researchers
Mastering Customer Experience and The Steps Involved in Customer Journey MappingIn this Article......
Understanding Empirical Research
A Deep Dive into Understanding Empirical ResearchIn this Article... Introduction What is empirical...
Net Promoter Score
Net Promoter Score (NPS) - What Is It and Why Is It ImportantIn this Article... Introduction to Net...
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