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Strategy Articles
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Navigating the Survey Software Maze: A Guide to Making the Right Choice for Marketing Research
There are a number of survey software options to choose from. Learn how to make the right choice for your...
The Intersection of Architecture and Market Research: A Study of B2B and B2C Dynamics
Architects are a key demographic for market researchers. Learn how both B2B and B2C sectors can take advantage...
Understanding Incidence Rate in Market Research
Incidence rate in market research is a powerful tool, shedding light on the feasibility, costs, and approaches...
Marketing to Gen Z: Who They Are & How They’re Different From Other Generations
Marketing to Gen Z can be a great way to expand your audience—you just need to figure out how to adjust your...
What is a Brand Awareness Study? A Market Researcher’s Insights
A brand awareness study can help you gauge how well your target audience is aware of your brand. Read below to...
How Target Leveraged Data Analytics to Predict Customer Pregnancies
Predictive analytics refers to the use of data for forecasting purposes. It can be used to predict trends or...
Data Privacy in Market Research: Where Do You Stand?
By 2023, 65% of the world's population will have modern privacy regulations protecting personal data, compared...
The Vital Role of Engineers in Market Research
Unearthing Game-Changing Insights From Highly Specialized Audiences Inside this...
Strengthening the Backbone of Market Research: Supporting the Market Research Institute International
In today's fast-paced, digital-first world, where consumer behavior is ever-evolving and markets are continually...
Beyond Mobile Optimization: Mobile First Survey Design Tips
Mobile-first surveys will improve representation across target audiences because mobile device penetration and...
Ethnographic Research in Behavioral Science and Market Research
By analyzing how customers value different features, you can optimize your product according to what's most...
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