The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
The Intersection of Architecture and Market Research: A Study of B2B and B2C Dynamics
Architects are a key demographic for market researchers. Learn how both B2B and B2C sectors can take advantage of this essential group. Inside...
Three Steps to Improve DEI in Market Research
Diversity includes differences of gender, race, religion, sexual orientation, age, culture, and socioeconomic background and all of these contribute to an individual's unique...
Market Research Trends to Watch in 2023
The things customers care about and the ways we reach them have changed so abruptly that we’ve had to adapt in order to stay ahead in delivering next-level insights...
Meeting the New Demands of Market Research
4 recommendations to prepare for meeting the future demands of the market research industryJanuary is when many market research experts try to predict what...
Market Research and Trendspotting: Five Tips
Trends are the intersection of markets and culture, and understanding that intersection helps brands better identify what the market will want in the...
Use Market Research to Improve Innovation
Meeting the customers' needs is the heart and soul of business. New product development should always keep this as its north star using market research to...
Does All Research Need To Be Agile?
Agile market research can be quicker and more affordable when executed well than traditional approachesAgile market research is usually cited as the ‘silver...
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