The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Qualitative Market Research: The Complete Guide
Qualitative market research helps collect key non-numerical data for analysis. Learn the qualitative research benefits, methods, and more. Inside...
Poll vs. Survey – What are the Differences?
When conducting market research learn how these terms differ before deciding on your strategyIn this Article... Introduction Defining polls and surveys Market...
Market Research Methodology and Getting the Most Out of It
The power of data is not inherent as a data set is only as good as the analysis and insights. The right analysis methods can assist your business in extracting key information and trends from a pool of random data points that analysts can use to set short and long-term growth strategies…
Statistical Analysis Methods for Market Research
The power of data is not inherent as a data set is only as good as the analysis and insights. The right analysis methods can assist your business in extracting key information and trends from a pool of random data points that analysts can use to set short and long-term growth strategies…
Weighting Survey Data II – Statistical Weighting Methods
In the past, insight professionals adjusted datasets using a core set of demographics. This set included sex, age, race, ethnicity, geographic location, and education. Researchers would adjust any discrepancies occurring between the sample and the population of interest. Significant theoretical developments have increased the use of statistical weighting methods that consider various auxiliary variables for adjusting datasets…
What is a Sampling Frame in Survey Research
Learn about sampling frames for surveys and why you need to know how to build them (or know people that do)Inside this Article... Introduction: What is a...
Complete Guide on Weighting Survey Data
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
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