What is a Sampling Frame in Survey Research
Learn about sampling frames for surveys and why you need to know how to build them (or know people that do)
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Data Collection Method
Is the sample qualified?
Do members selected in this sample frame match the qualifications for the study target population? (is this qualified list of members a sample representative of a total population)
How do you ensure subgroups are represented?
How how do I avoid excluding subgroup subjects from the sampling frame? (selection bias), and properly use quotas to ensure all subgroup individuals are represented? (non-response bias).
How accurate are the results?
With what degree of precision (margin of error) can I forecast or state my conclusions? This sampling error is about the statistical accuracy of estimates from the target population, confidence interval, and sample size.