The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
The Intersection of Architecture and Market Research: A Study of B2B and B2C Dynamics
Architects are a key demographic for market researchers. Learn how both B2B and B2C sectors can take advantage of this essential group. Inside...
Understanding Empirical Research
Ancient Greece produced some of the greatest philosophers with unique perspectives that stemmed from equally unique beliefs. Some, adhered to the dogmatic doctrines popular and commonly held at that time. There were those who instead favored evidence collected by observation of phenomenon through senses. They were called empiricists…
Net Promoter Score
Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior shifting with the dynamics of continuously evolving markets, it’s critical that marketers are invested in brand tracking…
Market Research Biases and How to Remove Them
The Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from the true findings of the research. Various biases can impact qualitative and quantitative studies…
2020 NoKidHungry Contributions
Learn about our fabulous Clients!List of 2020 Contribution Honoree Organizations We are pleased to have made a total contribution to www.NoKidHungry.org...
Online Focus Groups Success Guide
Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that emulated our modern understanding of focus groups. It was not until the early 1940s when a more formal appearance of focus groups emerged in research methodologies. Paul Lazarsfeld and Robert K. Merton were both conducting market research that studied the impact of propaganda during the Second World War.
Likert Scales in Market Research
Likert Scales make it easy to introduce precision measurement into your survey resultsIn this Article... Introduction to Survey Scales Likert Scale Defined...
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