The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Navigating the Survey Software Maze: A Guide to Making the Right Choice for Marketing Research
There are a number of survey software options to choose from. Learn how to make the right choice for your marketing research. Inside this...
Complete Guide on Weighting Survey Data
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Survey Validation and Ensuring Congruity
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Customer Retention and Metrics You Should Track
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
10 Business Uses for Conjoint Analysis
Conjoint Analysis, also called Discrete Choice Modeling is a research method and statistical technique used by researchers and marketers worldwide. It is a way to examine choices made by decision-makers based on various available features, pricing, and brands…
The Guttman Scale: Definition and Basics
Research within the social sciences is developed, carried out, and interpreted a little differently than, let’s say, medicine. Quantifying human attributes, opinions, and behavior to measure them and infer conclusions required a shift from conventional research methodologies…
Customer Journey Mapping for Market Researchers
Today, every aspect of digital marketing and the all-embracing marketing umbrella is led by those on the other end of these interactions – the customers. Instead of asking how you can get the customer to do what the marketers intend, the question focuses on eliciting solutions for helping the customer achieve their goals while fulfilling yours…
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