The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Navigating the Survey Software Maze: A Guide to Making the Right Choice for Marketing Research
There are a number of survey software options to choose from. Learn how to make the right choice for your marketing research. Inside this...
Improving the Survey Experience for Respondents
The quality of insights derived from surveys is heavily influenced by the respondents' experience Inside this Article... Introduction...
How to Make the Most of Market Segmentation Research
Market segmentation may uncover new options or groups of people your company has not yet targeted but may present attractive opportunities Inside...
How to Build a Successful Innovation Culture
Innovation does not just happen, it has to become a continuous collaborative process across teams, business functions, and business networks that are a part of your culture...
6 Ways to Improve Customer-Brand Values Alignment
A brand that achieves alignment with customer expectations can expand market share, reach new audiences, and retain and delight existing customers ...
20 Market Research Tools for Gathering Actionable Insights
Make informed decisions with well-researched data. Take advantage of these 20 market research tools to get actionable insights Inside this...
Support Proactive Marketing with Proactive Market Research
Proactive marketing is possible only if marketers have proactive research delivering information about the future market environment and customers’ wants and needs ...
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