Market segmentation may uncover new options or groups of people your company has not yet targeted but may present attractive opportunities    Inside...

Innovation does not just happen, it has to become a continuous collaborative process across teams, business functions, and business networks that are a part of your culture...

A brand that achieves alignment with customer expectations can expand market share, reach new audiences, and retain and delight existing customers  ...

Proactive marketing is possible only if marketers have proactive research delivering information about the future market environment and customers’ wants and needs  ...

Diversity includes differences of gender, race, religion, sexual orientation, age, culture, and socioeconomic background and all of these contribute to an individual's unique...