The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Understanding Incidence Rate in Market Research
Incidence rate in market research is a powerful tool, shedding light on the feasibility, costs, and approaches of a project Inside this Article......
Survey Questions for Online Research Success
These survey questions examples are perfect choices for making your next online survey really performWhat are survey questions examples for getting started?If...
Sampling Bias Considerations for Online Research
Understanding Types and Sources of Sampling Bias in Online Research What is sampling bias? To describe what is sampling bias is and what are the various...
Message to our OvationMR Global Community Regarding COVID-19
Colleagues, Family, Friends: I wrote this original letter back in March 2019 as the COVID-19 Pandemic was beginning to unfold. It was as true then...
Understanding Target Population in Research
Why is the target population important? With a working knowledge of the target population and how you should be “particular” in creating a clear and precise definition, we can discuss why this target audience is not the same as the sampled population. It is actually more akin to what the sample would resemble if we had an infinite measure of time and access to unlimited resources…
How to Define and Analyze Your Target Market
A vital component of any successful marketing campaign is having an in-depth knowledge of the market you’re trying to target. The time and effort taken to identify and learn about a market will pay dividends when it comes to making real connections with potential customers or clients. These four tips will help you gain a more comprehensive understanding of your market so that you can more efficiently direct your marketing efforts.
Brand Tracking to Measure what Matters
Elevate performance with brand tracking research by connecting to the right target audiencesWhat is brand tracking for business-to-business organizations?...
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