The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
What is a Brand Awareness Study? A Market Researcher’s Insights
A brand awareness study can help you gauge how well your target audience is aware of your brand. Read below to learn more about measuring brand awareness through market...
Message to our OvationMR Global Community Regarding COVID-19
Colleagues, Family, Friends: I wrote this original letter back in March 2019 as the COVID-19 Pandemic was beginning to unfold. It was as true then...
Understanding Target Population in Research
Why is the target population important? With a working knowledge of the target population and how you should be “particular” in creating a clear and precise definition, we can discuss why this target audience is not the same as the sampled population. It is actually more akin to what the sample would resemble if we had an infinite measure of time and access to unlimited resources…
How to Define and Analyze Your Target Market
A vital component of any successful marketing campaign is having an in-depth knowledge of the market you’re trying to target. The time and effort taken to identify and learn about a market will pay dividends when it comes to making real connections with potential customers or clients. These four tips will help you gain a more comprehensive understanding of your market so that you can more efficiently direct your marketing efforts.
Brand Tracking to Measure what Matters
Elevate performance with brand tracking research by connecting to the right target audiencesWhat is brand tracking for business-to-business organizations?...
Balancing Market Research with Reading
If you can’t read your options are limited, reading opens all doors Work-life balance is something that is written about frequently. It comes in many...
Improve Your Products with Data-Driven Design Thinking
To improve your products, leverage insights to create data-driven innovation How to improve your products using data-driven design Adopting data-driven...
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