The Standard Ovation Blog
A practical and noted source for research methods, meetups, and more…
Generative AI in Qualitative Research: How to Ramp Up Your Insights
Leveraging generative AI in qualitative research can have a number of benefits. Discover how artificial intelligence can help the world of market research....
Net Promoter Score
Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior shifting with the dynamics of continuously evolving markets, it’s critical that marketers are invested in brand tracking…
Market Research Biases and How to Remove Them
The Association of Qualitative Research based in the UK describes bias as a “systematic error.” The definition suggests that this systematic error is responsible for deviating results from the true findings of the research. Various biases can impact qualitative and quantitative studies…
2020 NoKidHungry Contributions
Learn about our fabulous Clients!List of 2020 Contribution Honoree Organizations We are pleased to have made a total contribution to www.NoKidHungry.org...
Online Focus Groups Success Guide
Bronislaw Malinowski, a prominent figure in cultural anthropology, first reported the appearance of group conversations among Trobriand Islanders that emulated our modern understanding of focus groups. It was not until the early 1940s when a more formal appearance of focus groups emerged in research methodologies. Paul Lazarsfeld and Robert K. Merton were both conducting market research that studied the impact of propaganda during the Second World War.
Likert Scales in Market Research
Likert Scales make it easy to introduce precision measurement into your survey resultsIn this Article... Introduction to Survey Scales Likert Scale Defined...
Discrete Choice Model
Discrete Choice Model Surveys can Simplify Complex Product Feature DecisionsWhat is a Discrete Choice Model? Discrete Choice Modeling or Discrete Choice...
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