Targeting B2B Research Audiences

What categories can you select for targeting for online surveys with panel services?

When your business is looking to do market research studies with a target audience of primarily business professionals, you can define your target market by selecting an industry or set of industries first. You can use SIC codes or NAICS when targeting broadly for B2B online surveys in North America. While other regions do have their own respective catalogs, these lists may be used as a guide.

The following is a guide to typical items for providing proper targeting specifications:

• Industry coverage is broad: Healthcare, Automotive, Tech, Financial Services, Manufacturing, Retail, CPG, Government, and more.
• Industry Categories: SIC CODES for a detailed taxonomy of US industry verticals and specialties. (see also NAICS CODES)
• Number of Employees: Small, Medium, Large Enterprises Business.
• Company Turnover: Small, Medium, Large Enterprises Business.
• Company Location: Local, Regional, Global
• Other**

What are SIC Codes?

We use country-based or international codes for industry verticals. Standardized Industry Codes are uniform codes that business and financial sectors use to classify customers and prospects and beneficial information to have on your research essentials list.

How do you determine company size?

How big a company is or the ‘organization size’ can be determined in several ways. Generally, it depends on revenue data, but sometimes this data is unknown because the company financials are not readily available.

This could be because the business is a privately held concern or the data is not reliable or easily accessible. In these situations, employee size often is an appropriate alternative indicator.

Most of the time, looking at the combination of revenue/employee size and market share is the best way to assess a company’s true size relative to the competitive landscape.

In a holistic effort to create the best customer service experience when working with OvationMR online panels, market researchers and other business professionals can further reference this document to learn about what B2B targeting is possible.

 What kinds of job categories are available for B2B research targeting?

Qualified and engaged survey respondents are essential to the online research process.  Particularly study participants who are curated and vetted to qualify for your B2B marketing research project. Among the Top 50 most common jobs when you consider the U.S market, you will see that for example:

• bartenders ranking at number fifty (50) with just over 644,000 employed as of pre-COVID 2019 and rapidly on the return now as of June 2021.
• retail salespersons ranking number one (1) with nearly 4.5 million employed.

Both are professions or titles which you can target in your survey.

Among the Top 50 professions (that you can also target from our list below)…

Plus more jobs that did not make the Top 50.

For a complete list: Contact Us for support on any question or request you may have:

When your team designs or markets products that are primarily used by:

• a tradesman or skilled workers,
• distribution or industrial workers,
• healthcare workers or
• business and licensed professionals,

then it’s a good bet these target audiences have insights that can help you.

B2B market research studies can help you improve upon the current version of the products or campaigns by:

• Identifying the who, what, when, where, why, and how questions you are trying to solve.
• You can augment your survey with qualitative questions and understand more ideas about why and how questions as well.

Ovation B2B panel recruitment and engagement methods are thorough and effective with online panel quality standards high, assuring relevant and insight-rich survey data.