Online Panel Quality

Learn how we recruit our panel members, reward them, and keep them engaged in research

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Online Panel Recruitment - Quality Starts Here

Online Panels: Science+Craft

 

OvationMR builds online panels for today’s business decision-making professionals. We recruit panel members from diverse sources and blend them methodically. This process produces continuity of sampling results and provides a broad representation for the markets that require examination.

 

Our market research panels are curated from an invitation-based recruitment method, meaning there is no self-selection into these research panels. Instead, all panel members are prequalified based on known criteria. We establish these targeting criteria on many factors and driven by the panel recruitment needs at any given stage.

Sources for recruitment vary and provide different audiences depending on how the deployment model, which is why we have very experienced online panel management experts who know how to perform sample blending using:

Panel Quality

from quality data sources like:

  • Social Media Sites
  • Publishers and Affiliate Marketers
  • Digital Market Place via Targeted Audiences
  • Reward Sites, Shoppers Communities, & Loyalty Sites.
  • Gaming Sites and Other Specialty Sites
  • Online Service Providers

 

From here, we can start to build sample frames to match your project specifications for census-based sampling, targeted sampling, and convenience sampling on a global scale.

Online Panel Registration Process

Once basic registration data is collected, the respondent can immediately start the online panel member validation & verification process. Depending on how a given respondent answers the Registration Form, it will trigger a 10 to 24 step validation process. The Consumer-Only panel participant steps, while thorough, are generally less intensive than the B2B online panel participant validation step process.

For Consumer Online Panels, we generally verify:

  • Name | Address
  • IP Geolocation
  • Basic Demos | Principal Language

We use a variety of industry-standard tools to perform these panel quality checks. We use our own proprietary tools, including red herring marker questions, which are deployed as needed.

For B2B Online Panels, we have a more intensive approach which includes:

Participant Validation & Profiling

Getting to Know You

 

Once basic registration data is collected, the respondent can immediately start the online panel member validation & verification process. Depending on how a given respondent answers the Registration Form, it will trigger a 10 to 24 step validation process. The Consumer-Only panel participant steps, while thorough, are generally less intensive than the B2B online panel participant validation step process.

For Consumer Online Panels, we generally verify:

  • Name | Address
  • IP Geolocation
  • Basic Demos | Principal Language

We use a variety of industry-standard tools to perform these panel quality checks. We use our own proprietary tools, including red herring marker questions, which are deployed as needed.

For B2B Online Panels, we have a more intensive approach which includes:

Name | Address
HR Online Video Interview App Partner Review (ITDMS)
Validate IP Geolocation
Standardized Screening Questions Per Industry with Red Herring Markers
Workplace Verification | 1 Point, 2 Points, or 3 Points | Call - Social Media Verification - Workplace Email Verification
Factor Performance ratings on past studies.

Classification/Targeting

Getting to Know All About You

 

Having secured confidence in the relationship with the new participant, we are well on our way already to engaging them in their first survey.

Understanding more about the participant at this stage continues to be important to offer them surveys that are both relevant and interesting.

For example,

If we know that a given respondent has ailments that are rare and is willing to discuss them, that is useful to the community.

If we learn they work in a profession that is shaping policy and they are influencers, this is also useful to the community.

Panelist profiling is an ongoing process that further classifies online panel participants as they mature in the community.

As panelists continue to do more online surveys, we learn more about who they are and what shapes their views.

Data is collected from panel members regularly to update their profile on interests, conditions, habits, products, and services in a variety of areas:

Aliments
Automotive
Childcare
Camping
Financial Investing
Fitness
Fishing
Food Dining & Cooking
Gaming
Health / Wellness
Household Data
Jobs & Careers
Media & Entertainment Consumption
Pets
Religion & Spirituality
Sports & Outdoor Activity
Technology
Travel

Panel Engagement

 

Online Engagement Machine

 

In the end, people want to feel like they are part of something relevant in their lives and rewards them in a meaningful way.

Here is the big secret: Everyone doesn’t think the same way. But they have mostly the same traits. Remember, a $500.00 an hour CEO might not do a 20 Minute survey for $75.00 bucks, but she might do it for two movie tickets for her daughter and her friend to the right movie that costs $50.00.

The value proposition is higher for her since the value is not on her time but instead creating a quality, memorable experience for the child. In another example, a Corporate Landscaper might do a similar survey for 500 Points (because they like the points). It will get them to a threshold to download the $50 Amazon Gift Card immediately.

The key to incentivizing respondents to get quality data is understanding what they value in their day-to-day lives.

Remember:

We have created higher-quality alternative market research panels for you by planning great surveys and fantastic survey participants.

I hope you understand how important quality is in every process we undertake at OvationMR. Our Consumer Online Panels, B2B Panels, and  Physician/Healthcare Panels are all managed with the same principles.

Call Us… 1-212-653-8750

Jim Whaley

OvationMR

I can help you walk through the cost and feasibility for any study you may have or just answer any questions you have about our panel products and services.

We are a premier B2B and Healthcare Panel Company but people do like us for Online Consumer Studies too!

Jenn Whaley

OvationMR

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