Notre-Dame: Still a Top Charitable Priority?

Andrew Ribner
Reach Your Target Market

How do Americans view the tragic fire and destruction of Notre-Dame?

 

We recently conducted an online survey among participants from OvationMR’s North American market research panel ( N317). The research report here shows that while Americans consider the cathedral an important landmark and significant location, they believe that donating priorities like cancer research and even global refugee relief trump the Notre-Dame disaster fund.

 

 

Over 7 in 10 Americans see Notre-Dame as one of the most important buildings in western civilization.

 

Do you believe Notre-Dame cathedral in Paris is one of the most important buildings in western civilization?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Yes71%67%75%80%68%
No29%33%25%20%32%

 

 

 

                                                                                                                                                                    

Where have Americans visited around the world?

 

15% of Americans say they have visited Notre-Dame, on par with the Washington National Cathedraland just ahead of Westminster Abbey in London and St. Peter’s Basilica in the Vatican.

 

 

 

 

 

Which of the following places have you visited?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
The Statue of Liberty37%39%36%67%24%
The Eiffel Tower20%23%18%52%6%
Notre-Dame Cathedral15%18%12%48%0%
Washington National Cathedral15%17%14%49%0%
Westminster Abbey12%11%14%40%0%
St. Peter’s Basilica10%11%9%32%0%
The Pantheon7%8%5%20%0%
The Parthenon6%7%6%14%3%
Sydney Opera House5%4%6%11%3%
St. Basil’s Cathedral1%0%1%2%0%
None of the above49%46%51%0%70%

 

 

 

2 in 3 think the fire was caused by a construction accident.

 

What do you think caused the fire at Notre-Dame cathedral?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Construction accident68%70%65%77%63%
Deliberate sabotage32%30%35%23%37%

 

 

3 in 4 want to see the historical items returned to Notre-Dame after it is rebuilt.

 

What should be done with the historical items that were saved from Notre-Dame cathedral?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
They should be returned to Notre-Dame after it is rebuilt76%76%77%76%77%
They should be returned to the Vatican11%12%11%11%11%
They should go to museums around the world13%13%12%13%12%

 

How do Americans view the tragic fire and destruction of Notre-Dame?

 

We recently conducted an online survey among participants from OvationMR’s North American market research panel ( N317). The research report here shows that while Americans consider the cathedral an important landmark and significant location, they believe that donating priorities like cancer research and even global refugee relief trump the Notre-Dame disaster fund.

 

 

Over 7 in 10 Americans see Notre-Dame as one of the most important buildings in western civilization.

 

Do you believe Notre-Dame cathedral in Paris is one of the most important buildings in western civilization?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Yes71%67%75%80%68%
No29%33%25%20%32%

 

 

 

 

 

 

Where have Americans visited around the world?

 

 

 

 

15% of Americans say they have visited Notre-Dame, on par with the Washington National Cathedraland just ahead of Westminster Abbey in London and St. Peter’s Basilica in the Vatican.

 

 

Which of the following places have you visited?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
The Statue of Liberty37%39%36%67%24%
The Eiffel Tower20%23%18%52%6%
Notre-Dame Cathedral15%18%12%48%0%
Washington National Cathedral15%17%14%49%0%
Westminster Abbey12%11%14%40%0%
St. Peter’s Basilica10%11%9%32%0%
The Pantheon7%8%5%20%0%
The Parthenon6%7%6%14%3%
Sydney Opera House5%4%6%11%3%
St. Basil’s Cathedral1%0%1%2%0%
None of the above49%46%51%0%70%

 

 

 

2 in 3 think the fire was caused by a construction accident.

 

What do you think caused the fire at Notre-Dame cathedral?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Construction accident68%70%65%77%63%
Deliberate sabotage32%30%35%23%37%

 

 

3 in 4 want to see the historical items returned to Notre-Dame after it is rebuilt.

 

What should be done with the historical items that were saved from Notre-Dame cathedral?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
They should be returned to Notre-Dame after it is rebuilt76%76%77%76%77%
They should be returned to the Vatican11%12%11%11%11%
They should go to museums around the world13%13%12%13%12%

 

 

 

What are American views on giving to Notre-Dame?

 

Despite concern about the church, more Americans want the billion dollars pledged to Notre-Dame be spent on cancer research or helping displaced refugees. Even those who have visited great cathedrals would prefer the money go to other causes, albeit by a smaller margin.

 

Which is a better use of 1 billion dollars in charitable donations?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Rebuilding Notre-Dame cathedral38%38%38%40%37%
Helping displaced refugees around the world62%62%62%60%63%

 

Which is a better use of 1 billion dollars in charitable donations?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Rebuilding Notre-Dame cathedral26%24%28%36%22%
Cancer research74%76%72%64%78%

 

 

Only about 1 in 3 Americans think there should be in entry fee to see Notre-Dame after it is rebuilt.

 

After it is rebuilt, should there be an entry fee to see Notre-Dame?TotalMenWomenVisited Great CathedralDid not Visit Cathedral
Yes34%32%35%39%32%
No66%68%65%61%68%

 

 

Ovation MR conducted 317 interviews among American adults (18+) in the United States. The margin of error is +/-5.5% at the 95th confidence interval and higher for subgroups.

Andrew Ribner is Chief Research Officer at OvationMR and is responsible for Online Panel and Online Sample Data Quality. He also consults with clients on sampling design for various types of online research campaigns and political polling. Andrew can be reached at andrew.ribner@ovationmr.com

To learn more about OvationMR Business Traveler Panel solutions or our other Online Sampling and our online methodology for ensuring your success you can visit Panel Quality & Recruitment or Download 2019 PanelBook and/or contact us at info@ovationmr.com

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