Market Research » Notre-Dame: Still a Top Charitable Priority?

Notre-Dame: Still a Top Charitable Priority?

 Americans want the billion dollars pledged to Notre Dame to be spent on cancer research or helping displaced refugees

How do Americans view the tragic fire and destruction of Notre Dame?

 

We recently conducted an online survey among participants from OvationMR’s North American market research panel ( N317). The research report shows that while Americans consider the cathedral an important landmark and significant location, donating priorities like cancer research and even global refugee relief trump the Notre-Dame disaster fund.

 

 

Over 7 in 10 Americans see Notre Dame as one of the most important buildings in western civilization.

 

Do you believe the Notre Dame cathedral in Paris is one of the most important buildings in western civilization? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Yes 71% 67% 75% 80% 68%
No 29% 33% 25% 20% 32%

 

 

 

 

 

Where have Americans visited around the world?

 

 

travel places like notre damn

 

 

15% of Americans say they have visited Notre Dame, on par with the Washington National Cathedral and just ahead of Westminster Abbey in London and St. Peter’s Basilica in the Vatican.

 

 

Which of the following places have you visited? Total Men Women Visited Great Cathedral Did not Visit Cathedral
The Statue of Liberty 37% 39% 36% 67% 24%
The Eiffel Tower 20% 23% 18% 52% 6%
Notre-Dame Cathedral 15% 18% 12% 48% 0%
Washington National Cathedral 15% 17% 14% 49% 0%
Westminster Abbey 12% 11% 14% 40% 0%
St. Peter’s Basilica 10% 11% 9% 32% 0%
The Pantheon 7% 8% 5% 20% 0%
The Parthenon 6% 7% 6% 14% 3%
Sydney Opera House 5% 4% 6% 11% 3%
St. Basil’s Cathedral 1% 0% 1% 2% 0%
None of the above 49% 46% 51% 0% 70%

 

 

 

2 in 3 think the fire was caused by a construction accident.

 

What do you think caused the fire at Notre Dame cathedral? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Construction accident 68% 70% 65% 77% 63%
Deliberate sabotage 32% 30% 35% 23% 37%

 

 

3 in 4 want to see the historical items returned to Notre Dame after it is rebuilt.

 

What should be done with the historical items that were saved from Notre Dame cathedral? Total Men Women Visited Great Cathedral Did not Visit Cathedral
They should be returned to Notre Dame after it is rebuilt 76% 76% 77% 76% 77%
They should be returned to the Vatican 11% 12% 11% 11% 11%
They should go to museums around the world 13% 13% 12% 13% 12%

 

 

 

What are American views on giving to Notre Dame?

 

Despite concern about the church, more Americans want the billion dollars pledged to Notre Dame to be spent on cancer research or helping displaced refugees. Even those who have visited great cathedrals would prefer the money to go to other causes, albeit by a smaller margin.

 

Which is a better use of 1 billion dollars in charitable donations? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Rebuilding Notre Dame cathedral 38% 38% 38% 40% 37%
Helping displaced refugees around the world 62% 62% 62% 60% 63%

 

Which is a better use of 1 billion dollars in charitable donations? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Rebuilding Notre Dame cathedral 26% 24% 28% 36% 22%
Cancer research 74% 76% 72% 64% 78%

 

 

Only about 1 in 3 Americans think there should be an entry fee to see Notre Dame after rebuilding.

 

After it is rebuilt, should there be an entry fee to see Notre Dame? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Yes 34% 32% 35% 39% 32%
No 66% 68% 65% 61% 68%

 

 

OvationMR conducted 317 interviews among American adults (18+) in the United States. The margin of error is +/-5.5% at the 95th confidence interval and higher for subgroups.

Bart Borkosky is Chief Research Officer at OvationMR and is responsible for Online Panel and Online Sample Data Quality. He also consults with clients on sampling design for various types of online research campaigns and political polling.

Bart can be reached at bart.borkosky@ovationmr.com.

To learn more about OvationMR Business Traveler Panel solutions or our other Online Sampling and our online methodology for ensuring your success, you can visit Panel Quality & Recruitment or Download 2019 PanelBook or

contact us here: info@ovationmr.com.

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Bart Borkosky is Chief Research Officer of OvationMR and posts frequently on The Standard Ovation and other Industry Blogs.

OvationMR is a global provider of first-party data for those seeking solutions that require information for informed business decisions.

OvationMR is a leader in delivering insights and reliable results across a variety of industry sectors around the globe consistently for market research professionals and management consultants. Visit: https://www.ovationmr.com.