Notre-Dame: Still a Top Charitable Priority?

Andrew Ribner
Reach Your Target Market

How do Americans view the tragic fire and destruction of Notre-Dame?

 

We recently conducted an online survey among participants from OvationMR’s North American market research panel ( N317). The research report here shows that while Americans consider the cathedral an important landmark and significant location, they believe that donating priorities like cancer research and even global refugee relief trump the Notre-Dame disaster fund.

 

 

Over 7 in 10 Americans see Notre-Dame as one of the most important buildings in western civilization.

 

Do you believe Notre-Dame cathedral in Paris is one of the most important buildings in western civilization? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Yes 71% 67% 75% 80% 68%
No 29% 33% 25% 20% 32%

 

 

 

                                                                                                                                                                    

Where have Americans visited around the world?

 

15% of Americans say they have visited Notre-Dame, on par with the Washington National Cathedraland just ahead of Westminster Abbey in London and St. Peter’s Basilica in the Vatican.

 

 

 

 

 

Which of the following places have you visited? Total Men Women Visited Great Cathedral Did not Visit Cathedral
The Statue of Liberty 37% 39% 36% 67% 24%
The Eiffel Tower 20% 23% 18% 52% 6%
Notre-Dame Cathedral 15% 18% 12% 48% 0%
Washington National Cathedral 15% 17% 14% 49% 0%
Westminster Abbey 12% 11% 14% 40% 0%
St. Peter’s Basilica 10% 11% 9% 32% 0%
The Pantheon 7% 8% 5% 20% 0%
The Parthenon 6% 7% 6% 14% 3%
Sydney Opera House 5% 4% 6% 11% 3%
St. Basil’s Cathedral 1% 0% 1% 2% 0%
None of the above 49% 46% 51% 0% 70%

 

 

 

2 in 3 think the fire was caused by a construction accident.

 

What do you think caused the fire at Notre-Dame cathedral? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Construction accident 68% 70% 65% 77% 63%
Deliberate sabotage 32% 30% 35% 23% 37%

 

 

3 in 4 want to see the historical items returned to Notre-Dame after it is rebuilt.

 

What should be done with the historical items that were saved from Notre-Dame cathedral? Total Men Women Visited Great Cathedral Did not Visit Cathedral
They should be returned to Notre-Dame after it is rebuilt 76% 76% 77% 76% 77%
They should be returned to the Vatican 11% 12% 11% 11% 11%
They should go to museums around the world 13% 13% 12% 13% 12%

 

How do Americans view the tragic fire and destruction of Notre-Dame?

 

We recently conducted an online survey among participants from OvationMR’s North American market research panel ( N317). The research report here shows that while Americans consider the cathedral an important landmark and significant location, they believe that donating priorities like cancer research and even global refugee relief trump the Notre-Dame disaster fund.

 

 

Over 7 in 10 Americans see Notre-Dame as one of the most important buildings in western civilization.

 

Do you believe Notre-Dame cathedral in Paris is one of the most important buildings in western civilization? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Yes 71% 67% 75% 80% 68%
No 29% 33% 25% 20% 32%

 

 

 

 

 

 

Where have Americans visited around the world?

 

 

 

 

15% of Americans say they have visited Notre-Dame, on par with the Washington National Cathedraland just ahead of Westminster Abbey in London and St. Peter’s Basilica in the Vatican.

 

 

Which of the following places have you visited? Total Men Women Visited Great Cathedral Did not Visit Cathedral
The Statue of Liberty 37% 39% 36% 67% 24%
The Eiffel Tower 20% 23% 18% 52% 6%
Notre-Dame Cathedral 15% 18% 12% 48% 0%
Washington National Cathedral 15% 17% 14% 49% 0%
Westminster Abbey 12% 11% 14% 40% 0%
St. Peter’s Basilica 10% 11% 9% 32% 0%
The Pantheon 7% 8% 5% 20% 0%
The Parthenon 6% 7% 6% 14% 3%
Sydney Opera House 5% 4% 6% 11% 3%
St. Basil’s Cathedral 1% 0% 1% 2% 0%
None of the above 49% 46% 51% 0% 70%

 

 

 

2 in 3 think the fire was caused by a construction accident.

 

What do you think caused the fire at Notre-Dame cathedral? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Construction accident 68% 70% 65% 77% 63%
Deliberate sabotage 32% 30% 35% 23% 37%

 

 

3 in 4 want to see the historical items returned to Notre-Dame after it is rebuilt.

 

What should be done with the historical items that were saved from Notre-Dame cathedral? Total Men Women Visited Great Cathedral Did not Visit Cathedral
They should be returned to Notre-Dame after it is rebuilt 76% 76% 77% 76% 77%
They should be returned to the Vatican 11% 12% 11% 11% 11%
They should go to museums around the world 13% 13% 12% 13% 12%

 

 

 

What are American views on giving to Notre-Dame?

 

Despite concern about the church, more Americans want the billion dollars pledged to Notre-Dame be spent on cancer research or helping displaced refugees. Even those who have visited great cathedrals would prefer the money go to other causes, albeit by a smaller margin.

 

Which is a better use of 1 billion dollars in charitable donations? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Rebuilding Notre-Dame cathedral 38% 38% 38% 40% 37%
Helping displaced refugees around the world 62% 62% 62% 60% 63%

 

Which is a better use of 1 billion dollars in charitable donations? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Rebuilding Notre-Dame cathedral 26% 24% 28% 36% 22%
Cancer research 74% 76% 72% 64% 78%

 

 

Only about 1 in 3 Americans think there should be in entry fee to see Notre-Dame after it is rebuilt.

 

After it is rebuilt, should there be an entry fee to see Notre-Dame? Total Men Women Visited Great Cathedral Did not Visit Cathedral
Yes 34% 32% 35% 39% 32%
No 66% 68% 65% 61% 68%

 

 

Ovation MR conducted 317 interviews among American adults (18+) in the United States. The margin of error is +/-5.5% at the 95th confidence interval and higher for subgroups.

Andrew Ribner is Chief Research Officer at OvationMR and is responsible for Online Panel and Online Sample Data Quality. He also consults with clients on sampling design for various types of online research campaigns and political polling. Andrew can be reached at andrew.ribner@ovationmr.com

To learn more about OvationMR Business Traveler Panel solutions or our other Online Sampling and our online methodology for ensuring your success you can visit Panel Quality & Recruitment or Download 2019 PanelBook and/or contact us at info@ovationmr.com

You might also like…

How to Define and Analyze Your Target Market

How to Define and Analyze Your Target Market

  A vital component of any successful marketing campaign is having an in-depth knowledge of the market you're trying to target. Time and effort taken to identify and learn about a market will pay dividends when it comes to making real...

Brand Tracking is Key to B2B Success

Brand Tracking is Key to B2B Success

Why to Measure | What to Measure | Where to Measure | When to Measure and How to Measure what Matters for your Brand    Brand Tracking is Key to B2B Success.   Anyone engaged in social media today can surely attest to how vital brand...

Top 5 Tech Trends for Market Researchers in 2020

Top 5 Tech Trends for Market Researchers in 2020

  With the new decade approaching market researchers, other industry leaders and consumers are wondering about the exciting technologies that 2020 will bring. And if 2019 --- with its accelerated development of technologies like voice search and...

Share This