Customer Experience Archives

Customer Experience Articles

Customer Journey Mapping for Market Researchers

Today, every aspect of digital marketing and the all-embracing marketing umbrella is led by those on the other end of these interactions – the customers. Instead of asking how you can get the customer to do what the marketers intend, the question focuses on eliciting solutions for helping the customer achieve their goals while fulfilling yours…

Net Promoter Score

Marketers and managers have long been facing the challenge of developing and maintaining customer loyalty. With consumer preferences, buying behavior, and general consumer behavior shifting with the dynamics of continuously evolving markets, it’s critical that marketers are invested in brand tracking…

Net Promoter Score

Jan 16, 2021 | B2B Research, Customer Experience, Methodology, NPS, Quantitative Research, Research, Survey Design, Techniques, Tracking Research

Net Promoter Score (NPS) - What Is It and Why Is It ImportantIn this Article... Introduction to Net...

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