Don’t Wait for a Crisis to Protect Your Brand

The Importance of a Reputation Management Program   Tell us if you’ve heard this one before: A major energy company suddenly finds itself dealing with an oil spill where pictures of hurt marine animals are all over the news. Or a fast food chain sees a...

Political Polling | The Art of Science

Political Polling: Art Behind the Numbers Everyone has read about the results of political polls. As we near any major election, the media breathlessly reports on the ups and downs of various candidates. And because they get so much attention, partisans from across...

School Superintendent Arrested For Using Her Health Insurance to Pay for an Uninsured Student’s Care and The Public Says There is Plenty of Blame to Go Around for the Situation

  In an online survey this past weekend we asked 444 American adults about a story which tugged at many Americans’ heartstrings: an Indiana school superintendent getting arrested for using her health insurance to help one of her uninsured students. We found:...