How to Conduct Online Research Like a Pro
How do you begin online market research?
What are the types of secondary research sources?
As you embark on your journey, remember to focus on what you are trying to improve when you select your secondary resources. Use your business goals to help you focus only on those sources that will help you directly on your data-discovery journey. Today there are an enormous array of web-based online resources available to you whether you are looking to do market research or social science research. If you are beginning your research process with internet search, consider there are many search engine alternatives to Google which can provide high-quality search results you will find are more fine-tuned to your topic of interest. Don’t forgot offline sources like a public or school library. Both can be outstanding resources for information on criminal justice statistics and the economy to various references on corporation’s public filings and census data. Don’t forget to cite the sources, whether it’s from an academic journal article or another reference source.
Is social media considered a primary research source?
As you turn the corner and begin pulling together your plans for primary research, return to what you are trying to improve before selecting the sampling methods, target population, and research tools you will use. Don’t forget the social network! Social media is now an excellent and viable source for collecting primary quantitative and qualitative data. Balance the time it takes, the cost of the research, and how well the results will help you meet your mission before selecting your final primary research methods. In addition, a well-focused market research project will be more appealing to your audience, who will be more likely to want to participate. When you’re pulling into the final stretch, now focused on crunching your numbers, coding open-ends, and compiling your data, you will be excited to see your results. Results that help you meet your business objectives. Results that were delivered on time and on budget. Results that will help you improve the areas you set out to tackle in the very beginning. Remember:
- Ask “What Are You Trying to Improve?”
- Focus on Relevant Sources and Information
- Select Most Compatible Research Design and Methods
How do you design online market research?
- primary research,
- secondary research, or
- a mix of both methods
If the latter, consider what proportions of each you’ll be using. Remember to keep that mission statement nearby as you make this initial decision. A market research expert can help you select the best type of research to help meet your particular goals. Primary research involves a wide range of methods including:
- focus groups,
- interviews, and
- A/B testing.
Secondary research involves gathering existing data from other sources to uncover data. It’s easy to get off-track when exploring all the market research possibilities. Which is why you want to continually return to your mission statement. As you’re reviewing the possibilities, ask yourself every time whether that particular method will help you reach your focused goal. By maintaining that pinpoint focus, you’ll be able to select the best online sampling, questionnaire design, programming, and data and statistical analysis for your project. It will help you choose between exploratory, qualitative and quantitative options. It will help you better define your target audience. It will help you effectively measure online response rates that match marketplace behavior. Remember:
- Decide Between Online Qualitative, Quantitative or Both
- Apply the Right Methodology and Target the Right Audience
- Design Your Study with Local Markets in Mind
How do you find your target audience using online research?
Online Consumer Research Respondent Screener Qualifiers
Online B2B Research Respondent Screener QualifiersAs you’re developing your survey, remember that every data point collected will add a dimension to your survey reporting depth. Return to your mission and overall goals, and think about what your final story needs to tell to determine the level of detail you will require. It’s important to understand that the more detailed you get, the greater the number of respondents you’ll need to obtain statistical accuracy and validity. Remember:
- A Well Designed Screener Gets You the Right Respondents
- Choose Your Online Survey Type and Questions Thoughtfully
- Longer Surveys May Increase Number of Needed Respondents
Sampling & Field
Testing your sample and surveys with online panel companies
- Program and Test Survey Tools
- Start Implementation Slowly and Continue Methodically
- Check Balance of Subgroups During Main Launch
- Select Experienced Online Panel Companies for Added Support
Report & Action
How to analyze online market research and tell the story
- Setup Data Capturing Tools Early
- Leverage Experts for Curating Insights & Posting Tables & Charts
- Tie the Data Discovery to the Business Mission
- Tell the Story
We are ready to get to work for you, by providing a project estimate/proposal, our latest Panel Book, ESOMAR28 response, or an open dialogue about your next project.